Strategic Marketing & Branding
Learn to make informed strategic choices to effectively manage situations of performance crises, decline, and distress with the hospitality industry.
Delivery
Credentials
Certificate of Completion
Duration
5 weeks / 8 hours per week
Language
Price
Strategic Marketing & Branding
“Strategic Marketing and Branding” is the foundation for successfully building and growing a hospitality business into a recognizable brand that generates customer demand.
The first half of the class focuses on the basics of strategic marketing. It will equip you with the mindset and skills to conceptualize a solid marketing strategy that will deliver on the business’ goals.
The second half will focus on branding. It will equip you with the mindset and skills to infuse marketing with elements of branding that will ensure its long-term impact on the hospitality business.
Course advantages
- The course is composed of recorded videos, exercises, industry insights and readings offering you a solid overview of the current state of the hospitality.
- The content is based on the modules delivered in EHL’s MBA in Hospitality program.
Course highlights
34 Lecture Videos
21 Readings
8 Interactive Exercises
2 Industry Experts Interviews
Syllabus
Who should apply?
This course is designed for people aiming to get a robust understand of the marketing strategy and brand building.
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Choose Your Intake :
Strategic Marketing & Branding
“Strategic Marketing and Branding” is the foundation for successfully building and growing a hospitality business into a recognizable brand that generates customer demand.
The first half of the class focuses on the basics of strategic marketing. It will equip you with the mindset and skills to conceptualize a solid marketing strategy that will deliver on the business’ goals.
The second half will focus on branding. It will equip you with the mindset and skills to infuse marketing with elements of branding that will ensure its long-term impact on the hospitality business.