Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.
Seeing the big picture of digital marketing
Digital marketing fundamentals
Customer-focused digital marketing
Building a strong brand with content marketing
Social media, user-generated content, and digital performance
Digital Marketing challenges and what’s next
Final assessment
Certificate of Completion
A Program Advisor will get back to you with feedback or suggestions.
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about digital marketing and social media strategies adapted for hotels.
There are no admission requirements to enroll to this course.
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
EHL uses the payment platform Flywire which provides various payment methods, with no hidden bank fees and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.
Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.
Seeing the big picture of digital marketing
Digital marketing fundamentals
Customer-focused digital marketing
Building a strong brand with content marketing
Social media, user-generated content, and digital performance
Digital Marketing challenges and what’s next
Final assessment
Certificate of Completion
A Program Advisor will get back to you with feedback or suggestions.
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about digital marketing and social media strategies adapted for hotels.
There are no admission requirements to enroll to this course.
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
EHL uses the payment platform Flywire which provides various payment methods, with no hidden bank fees and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.