Online
Hotel Digital Marketing and Social Media Strategies
Learn to market hospitality services and increase brand recognition and loyalty across digital platforms as part of an organization’s overall marketing strategy.
Next Dates
12 June 2023
Delivery
Online
Credentials
Certificate of Completion
Duration
5 weeks / 8 hours per week
Language
English
Price
CHF 2,200
Digital Marketing and Social Media Online Course
Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.
Course advantages
- Learning facilitators available for participant support
- 100% online, self-paced, accessible whenever and wherever
- Certificate of Completion delivered by EHL Hospitality Business School
- Course content from EHL's MBA in Hospitality program
Course highlights
57 Lecture Videos
10 Executive Interviews
1 Interactive Exercises
7 Reading & Case Studies
Syllabus
5 weeks online courses
1
Seeing the big picture of digital marketing
Digital marketing fundamentals
Customer-focused digital marketing
2
Building a strong brand with content marketing
Content marketing
Different types of online media
Build an engaging Brand.com
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Branding: the science of storytelling
3
Social media, user-generated content, and digital performance
Developing customer engagement on social media
Listen in to your target market
Transforming big data into smart data
Multi-channel attribution models
4
Digital Marketing challenges and what’s next
Insights from hospitality executives
5
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
Certificate of Completion
Is this course right for me?
A Program Advisor will get back to you with feedback or suggestions.
Who should apply?
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about digital marketing and social media strategies adapted for hotels.
Admission Criteria
There are no admission requirements to enroll to this course.
Admission Process
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
Deadline
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
FAQ
Payment methods
EHL uses the payment platform Flywire which provides various payment methods, with no hidden bank fees and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.
Course structure
The course is delivered fully online allowing participants to study when they want.
The courses takes 5 weeks to complete and is composed of:
- 4 weeks of course content
- one week for the final assessment
Course content
The course is composed of recorded videos, interactive exercises, case studies and executive interviews.
The content is based on the modules delivered in EHL’s MBA in Hospitality program.
Final assessment
At the end of the course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion.
Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.
To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.
Retakes
Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.
Connecting to the platform
A couple of days before the start of the course, participant will receive their credentials by email and will be required to first change their password before being able to joining our learning platform Moodle.
Certificate of completion
The certificate of completion is delivered by EHL upon successfully passing the final assessment. The certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant.
If the final assessment is failed, no certificate or document are delivered.
AEHL member discount
AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form. For full details about, please check the EHL Alumni Connect platform.
Digital Marketing and Social Media Online Course
Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.
Overview
Course advantages
- Learning facilitators available for participant support
- 100% online, self-paced, accessible whenever and wherever
- Certificate of Completion delivered by EHL Hospitality Business School
- Course content from EHL's MBA in Hospitality program
Course highlights
57 Lecture Videos
10 Executive Interviews
1 Interactive Exercises
7 Reading & Case Studies
Syllabus
Syllabus
5 weeks online courses
1
Seeing the big picture of digital marketing
Digital marketing fundamentals
Customer-focused digital marketing
2
Building a strong brand with content marketing
Content marketing
Different types of online media
Build an engaging Brand.com
Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Branding: the science of storytelling
3
Social media, user-generated content, and digital performance
Developing customer engagement on social media
Listen in to your target market
Transforming big data into smart data
Multi-channel attribution models
4
Digital Marketing challenges and what’s next
Insights from hospitality executives
5
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
Certificate of Completion
Is this course right for me?
A Program Advisor will get back to you with feedback or suggestions.
Who Should
Apply
?
Who should apply?
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about digital marketing and social media strategies adapted for hotels.
Apply Online
Admission Criteria
There are no admission requirements to enroll to this course.
Admission Process
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
Deadline
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
Detailed Information
FAQ
Payment methods
EHL uses the payment platform Flywire which provides various payment methods, with no hidden bank fees and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.
Course structure
The course is delivered fully online allowing participants to study when they want.
The courses takes 5 weeks to complete and is composed of:
- 4 weeks of course content
- one week for the final assessment
Course content
The course is composed of recorded videos, interactive exercises, case studies and executive interviews.
The content is based on the modules delivered in EHL’s MBA in Hospitality program.
Final assessment
At the end of the course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion.
Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.
To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.
Retakes
Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.
Connecting to the platform
A couple of days before the start of the course, participant will receive their credentials by email and will be required to first change their password before being able to joining our learning platform Moodle.
Certificate of completion
The certificate of completion is delivered by EHL upon successfully passing the final assessment. The certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant.
If the final assessment is failed, no certificate or document are delivered.
AEHL member discount
AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form. For full details about, please check the EHL Alumni Connect platform.