Hotel Digital Marketing and Social Media Strategies

Learn to market hospitality services and increase brand recognition and loyalty across digital platforms as part of an organization’s overall marketing strategy.

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Delivery
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Credentials
Certificate of Completion
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Duration
5 weeks / 8 hours per week
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Language
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Price

Digital Marketing and Social Media Online Course

Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.

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Course advantages

  • Learning facilitators available for participant support
  • 100% online, self-paced, accessible whenever and wherever
  • Certificate of Completion delivered by EHL Hospitality Business School
  • Course content from EHL's MBA in Hospitality program

Course highlights

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57 Lecture Videos
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10 Executive Interviews
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1 Interactive Exercises
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7 Reading & Case Studies

Syllabus

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Who should apply?

This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about digital marketing and social media strategies adapted for hotels.

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Digital Marketing and Social Media Online Course

Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention.