Campus Lausanne
Maximizing Profitability and Effectiveness
Embark on a transformative journey through our meticulously designed courses tailored for hospitality professionals. From mastering profitability in the Hospitality General Manager Program to navigating the intricate realms of real estate investment and technological advancements, each course promises a blend of theory and real-world insights.
Delivery
Campus Lausanne
Credentials
Certificate of Attendance
Duration
5 days
Language
English
Price
TBC
Data-Driven Strategies in Hospitality: Merging Analytics with Asset Management
In today's ever-evolving hospitality landscape, data and analytics are essential for informed decision-making and improved performance. Harnessing data-driven insights enhances efficiency, cuts costs, and elevates guest experiences. While operational and financial performance centers on data collection and analysis, asset management and real estate investment adopt a nuanced approach to maximize property and investment values. Whether acquiring, renovating, or managing properties, technology remains a consistent transformative force, reshaping the boundaries of hospitality management.
Learning Objectives
- Identify and analyze the key factors influencing a company's financial performance, equipping you to make data-driven financial decisions.
- Understand how strategic decisions shape company outcomes, enhancing your ability to navigate the complex hospitality landscape.
- Design strategic blueprints to elevate performance in hotel businesses, ensuring sustained success and profitability.
- Understand the current dynamics of the hotel real estate investment market to address hotel owner/investor objectives and manage requests and expectations.
Module Highlights
Understanding key factors influencing a company's financial performance
Enhancing your strategic thinking and planning abilities
Diving into the current dynamics of the hotel real estate investment market
Ensuring well-informed investment strategies
Syllabus
Course Content
1
Day 1-2: Managing operational and financial performance
COURSE UNIT DESCRIPTION:
This integral module delves deep into the operational and financial performance management of hotel enterprises. With a primary focus on both analytical and management perspectives, participants are equipped to discern key financial determinants, grasp the implications of strategic decisions on performance, and develop robust plans to enhance hotel company outcomes. Under the expert tutelage of distinguished faculty from EHL Hospitality Business School, attendees are set to embark on an immersive journey, blending theoretical knowledge with practical insights, supplemented by case studies and invaluable field evidence from guest speakers.
MAIN LEARNING OBJECTIVES:
- Identify and analyze the main determinants of a company's financial performance.
- Understand how strategic decisions can affect a company's performance.
- Learn how to build strategic plans to improve performance in hotel companies.
- Understand the role of management control to boost the implementation of the company's strategic goals.
2
Day 3-4: Asset management and real estate investment
COURSE UNIT DESCRIPTION :
This dynamic module aims to prepare hotel general managers to effectively collaborate with hotel investors or their representative asset managers. The course starts by exploring the intricate landscape of the hotel investment market, delving into current market dynamics. Participants will then gain insights into the practice of hotel market valuation and come to understand the risk-and-return trade-offs faced by investors in the capital markets. The latter part of the module emphasizes hotel asset management, shedding light on the lifecycle of a hotel real estate asset and the pivotal role of a hotel asset manager. By the end of this course, participants will be adept at articulating operational and real estate-related topics to owners. Completing this module ensures a comprehensive understanding that bolsters collaboration and promotes insightful discussions with owner investors and asset managers.
MAIN LEARNING OBJECTIVES:
- Describe current dynamics of the hotel real estate investment market
- Estimate the market value of the hotel using commonly applied valuation methods (eg: Discounted Cash Flow (DCF).
- Understand risk and return from the investor perspective
- Understand the owner’s objective ( type of owners, holding period, return, ESG /CSR)
- Manage Hotel Owners/Investors requests and expectations.
- Be able to articulate a request to owners. (related to Capex and/or Investment Strategy?)
- Bring recommendations to meet owner’s objectives. Develop strategies and roadmaps to meet owner’s objectives.
Duration: 2 days
3
Day 5: The impact of technology on hospitality management
DESCRIPTION
Delve into the transformative world of technology and its profound influence on the realm of hospitality management. This course offers a comprehensive exploration of contemporary and emerging tech trends, equipping general managers with the insights needed to navigate the ever-evolving technological landscape. With a focus on making strategic decisions, attendees will learn how to discern the most promising tech investments, ensure optimal ROI, and enhance customer satisfaction, all while fostering a culture of innovation within their establishments.
MAIN LEARNING OBJECTIVES:
- What are the current and future technology trends effecting hospitality
- How to build a modern hospitality technology stack
- Creating a technology and data culture in your business
- Evaluate the benefits of a technology investment
Duration: 1 day
Certificate of Attendance
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Module benefits
-
Enhanced Financial Performance: learn cost-saving strategies, data-driven decision-making, and effective resource allocation techniques to boost your organization's profitability and financial health.
-
Informed Decision-Making: acquire the skills to collect and analyze data, enabling you to make informed business decisions that directly impact your bottom line.
-
Alignment with Management Control: Understand the vital role of management control in aligning with business strategic goals, ensuring a unified approach to achieving objectives and maintaining financial health.
-
Competitive Advantage: gain insights into market positioning and resource allocation, giving your business a competitive edge that leads to increased profitability and success in a highly competitive business environment.
Admission Criteria
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
Admission Process
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Deadline
Your application must be received at least one week prior to course start.
FAQ
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 5'900
All amounts are in Swiss Francs and include VAT where applicable. Pricing covers 2 courses + 1 experiential day, teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site module are not covered in the program fees and should be planned for separately.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
Participants receive a Certificate of Attendance.
Data-Driven Strategies in Hospitality: Merging Analytics with Asset Management
In today's ever-evolving hospitality landscape, data and analytics are essential for informed decision-making and improved performance. Harnessing data-driven insights enhances efficiency, cuts costs, and elevates guest experiences. While operational and financial performance centers on data collection and analysis, asset management and real estate investment adopt a nuanced approach to maximize property and investment values. Whether acquiring, renovating, or managing properties, technology remains a consistent transformative force, reshaping the boundaries of hospitality management.
Overview
Learning Objectives
- Identify and analyze the key factors influencing a company's financial performance, equipping you to make data-driven financial decisions.
- Understand how strategic decisions shape company outcomes, enhancing your ability to navigate the complex hospitality landscape.
- Design strategic blueprints to elevate performance in hotel businesses, ensuring sustained success and profitability.
- Understand the current dynamics of the hotel real estate investment market to address hotel owner/investor objectives and manage requests and expectations.
Module Highlights
Understanding key factors influencing a company's financial performance
Enhancing your strategic thinking and planning abilities
Diving into the current dynamics of the hotel real estate investment market
Ensuring well-informed investment strategies
Syllabus
Syllabus
Course Content
1
Day 1-2: Managing operational and financial performance
COURSE UNIT DESCRIPTION:
This integral module delves deep into the operational and financial performance management of hotel enterprises. With a primary focus on both analytical and management perspectives, participants are equipped to discern key financial determinants, grasp the implications of strategic decisions on performance, and develop robust plans to enhance hotel company outcomes. Under the expert tutelage of distinguished faculty from EHL Hospitality Business School, attendees are set to embark on an immersive journey, blending theoretical knowledge with practical insights, supplemented by case studies and invaluable field evidence from guest speakers.
MAIN LEARNING OBJECTIVES:
- Identify and analyze the main determinants of a company's financial performance.
- Understand how strategic decisions can affect a company's performance.
- Learn how to build strategic plans to improve performance in hotel companies.
- Understand the role of management control to boost the implementation of the company's strategic goals.
2
Day 3-4: Asset management and real estate investment
COURSE UNIT DESCRIPTION :
This dynamic module aims to prepare hotel general managers to effectively collaborate with hotel investors or their representative asset managers. The course starts by exploring the intricate landscape of the hotel investment market, delving into current market dynamics. Participants will then gain insights into the practice of hotel market valuation and come to understand the risk-and-return trade-offs faced by investors in the capital markets. The latter part of the module emphasizes hotel asset management, shedding light on the lifecycle of a hotel real estate asset and the pivotal role of a hotel asset manager. By the end of this course, participants will be adept at articulating operational and real estate-related topics to owners. Completing this module ensures a comprehensive understanding that bolsters collaboration and promotes insightful discussions with owner investors and asset managers.
MAIN LEARNING OBJECTIVES:
- Describe current dynamics of the hotel real estate investment market
- Estimate the market value of the hotel using commonly applied valuation methods (eg: Discounted Cash Flow (DCF).
- Understand risk and return from the investor perspective
- Understand the owner’s objective ( type of owners, holding period, return, ESG /CSR)
- Manage Hotel Owners/Investors requests and expectations.
- Be able to articulate a request to owners. (related to Capex and/or Investment Strategy?)
- Bring recommendations to meet owner’s objectives. Develop strategies and roadmaps to meet owner’s objectives.
Duration: 2 days
3
Day 5: The impact of technology on hospitality management
DESCRIPTION
Delve into the transformative world of technology and its profound influence on the realm of hospitality management. This course offers a comprehensive exploration of contemporary and emerging tech trends, equipping general managers with the insights needed to navigate the ever-evolving technological landscape. With a focus on making strategic decisions, attendees will learn how to discern the most promising tech investments, ensure optimal ROI, and enhance customer satisfaction, all while fostering a culture of innovation within their establishments.
MAIN LEARNING OBJECTIVES:
- What are the current and future technology trends effecting hospitality
- How to build a modern hospitality technology stack
- Creating a technology and data culture in your business
- Evaluate the benefits of a technology investment
Duration: 1 day
Certificate of Attendance
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Who Should
Apply
?
Module benefits
-
Enhanced Financial Performance: learn cost-saving strategies, data-driven decision-making, and effective resource allocation techniques to boost your organization's profitability and financial health.
-
Informed Decision-Making: acquire the skills to collect and analyze data, enabling you to make informed business decisions that directly impact your bottom line.
-
Alignment with Management Control: Understand the vital role of management control in aligning with business strategic goals, ensuring a unified approach to achieving objectives and maintaining financial health.
-
Competitive Advantage: gain insights into market positioning and resource allocation, giving your business a competitive edge that leads to increased profitability and success in a highly competitive business environment.
Apply Online
Admission Criteria
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
Admission Process
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Deadline
Your application must be received at least one week prior to course start.
Detailed Information
FAQ
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 5'900
All amounts are in Swiss Francs and include VAT where applicable. Pricing covers 2 courses + 1 experiential day, teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site module are not covered in the program fees and should be planned for separately.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
Participants receive a Certificate of Attendance.