Campus Lausanne
Managing Hospitality Businesses
Unlock the secrets to thriving in hospitality: master effective management to boost customer satisfaction and profitability. Dive in to discover how top managers juggle guests, employees, and dynamic business challenges.
Delivery
Campus Lausanne
Credentials
Certificate of Attendance
Duration
5 days
Language
English
Price
TBC
Mastering Hospitality: Engage, Innovate, and Connect with Industry Leaders
Unlock the essence of hospitality excellence. It goes beyond mere management; it's about achieving a seamless balance between ensuring customer satisfaction, driving profitability, and comprehending the constantly evolving industry landscape. Accomplished leaders don't just adjust to the latest business models, trends, and drivers; they also embrace innovation and calculated risks. By prioritizing effective distribution and strategic marketing, positioning your products or services to the right audience becomes of paramount importance. Delve deeper with us and immerse yourself in the intricate realm of hospitality, where tradition converges with innovation, guaranteeing that your business not only prospers but also sets the pace.
Learning Objectives
- Adapt to business models, drivers, and trends in order to remain competitive and successful. Understanding the industry and its customers as well as the willingness to innovate and take risks.
- Increase your business visibility, attract more customers and ultimately drive revenues by effectively distributing your products or services and marketing them to the right audience.
- Gain a deep understanding of hospitality concepts and learn how to create new ones.
Module Highlights
Learn from top-tier experts skilled in optimizing hospitality balance and profitability.
Engage in collaborative learning through workshops, team activities, and dialogues with industry leaders.
Connect and build relationships with fellow attendees and distinguished guest speakers
Stay ahead of industry trends and challenges in distribution and platform strategies.
Syllabus
Course Content
1
Day 1-2: Hospitality Business Models, drivers and trends
COURSE UNIT DESCRIPTION :
Embark on a Comprehensive Journey into Hotel Management. Discover the pivotal tools employed by esteemed hotel executives to discern and navigate industry trends. Delve into a thorough exploration of the varied operating and ownership structures prevalent in the hospitality sector, with a specialized focus on hotels. The course is meticulously structured through concise lectures, insightful class discussions, and engaging interactive exercises. Elevate your understanding and competence in hotel management!
MAIN LEARNING OBJECTIVES:
- Develop a systematic way to identify and monitor important macroenvironmental trends driving the hospitality industry
- Understand how such forces impact the competitiveness of firms within different hospitality industry sectors
- Determine the appropriateness of different business models used by the various stakeholders in a hospitality (hotel) business
Duration: 2 days
2
Day 3-4: Leveraging distribution and revenue management for profitability optimization
COURSE UNIT DESCRIPTION:
An Exploration of Business Potential Enhancement: This course aims to broaden the perspective on the untapped potential of business enterprises. By addressing intricacies and opportunities related to multi-sided platforms and revenue management, it harnesses multi-sided platform theories to refine distribution strategies.
Designed with precision, this curriculum offers hoteliers a diverse set of tools, emphasizing enhanced organizational profitability through established revenue management methodologies. Participation in this course allows hoteliers to access profound insights, equipping them to navigate distinct challenges and pinpoint promising revenue opportunities. Enrollment is a step towards transformative business acumen.
MAIN LEARNING OBJECTIVES:
- Develop the strategy to leverage platforms for reaching, converting, and retaining customers
- Understand the principles of revenue management approach
- Forecast future demand and utilize them for dynamic pricing strategies
- Identify potential revenue opportunities by leveraging the concept of expected monetary value
Duration: 2 days
3
Day 5: Hospitality concept development
DESCRIPTION :
Restaurant guests have numerous options at hand and aspire to be provided not only with great food and service but also with an all-encompassing experience. Different guest segments have widely different needs which are evolving fast, influenced by [cultural, ethnographic…] trends. To remain competitive, restaurant owners and managers need to react and anticipate these changes by developing an in-depth understanding of trends and segmentation and putting the guest journey and its critical episodes at the heart of concept development. The course covers all aspects of concept development, from market research, consumer segmentation and journey mapping, design-thinking, storyboarding, interior design, and kitchen to the definition of the relevant operational and financial indicators.
MAIN LEARNING OBJECTIVES:
- Be able to identify the key global and local trends and their impact on the restaurant concept
- Be able to lay out a customer journey identify the key episodes (pain points and potential delights) and use the basics of the design thinking approach
- Be able to define the key components to create a restaurant concept document :
-
-
Market Research
-
Storyboard and posi0oning
-
Interior and kitchen design guidelines
-
Management guidance
-
Business model and financial indicator
-
Duration: 1 day
Certificate of Attendance
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Module benefits
-
Enhanced Business Acumen: aach module is tailored to provide a deep understanding of its core topic, enabling participants to make informed decisions, foresee industry trends, and navigate challenges effectively.
-
Practical Application: by merging theoretical insights with real-world case studies, participants can directly implement strategies and practices, leading to immediate business improvement and growth.
-
Continuous Growth & Innovation: with a foundation in both traditional and emerging concepts, participants are better positioned to introduce innovative ideas and solutions, ensuring their business remains competitive and at the forefront of hospitality trends.
Admission Criteria
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
Admission Process
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Deadline
Your application must be received at least one week prior to course start.
FAQ
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 5'900
All amounts are in Swiss Francs and include VAT where applicable. Pricing covers 2 courses + 1 experiential day, teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site module are not covered in the program fees and should be planned for separately.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
Participants receive a Certificate of Attendance.
Mastering Hospitality: Engage, Innovate, and Connect with Industry Leaders
Unlock the essence of hospitality excellence. It goes beyond mere management; it's about achieving a seamless balance between ensuring customer satisfaction, driving profitability, and comprehending the constantly evolving industry landscape. Accomplished leaders don't just adjust to the latest business models, trends, and drivers; they also embrace innovation and calculated risks. By prioritizing effective distribution and strategic marketing, positioning your products or services to the right audience becomes of paramount importance. Delve deeper with us and immerse yourself in the intricate realm of hospitality, where tradition converges with innovation, guaranteeing that your business not only prospers but also sets the pace.
Overview
Learning Objectives
- Adapt to business models, drivers, and trends in order to remain competitive and successful. Understanding the industry and its customers as well as the willingness to innovate and take risks.
- Increase your business visibility, attract more customers and ultimately drive revenues by effectively distributing your products or services and marketing them to the right audience.
- Gain a deep understanding of hospitality concepts and learn how to create new ones.
Module Highlights
Learn from top-tier experts skilled in optimizing hospitality balance and profitability.
Engage in collaborative learning through workshops, team activities, and dialogues with industry leaders.
Connect and build relationships with fellow attendees and distinguished guest speakers
Stay ahead of industry trends and challenges in distribution and platform strategies.
Syllabus
Syllabus
Course Content
1
Day 1-2: Hospitality Business Models, drivers and trends
COURSE UNIT DESCRIPTION :
Embark on a Comprehensive Journey into Hotel Management. Discover the pivotal tools employed by esteemed hotel executives to discern and navigate industry trends. Delve into a thorough exploration of the varied operating and ownership structures prevalent in the hospitality sector, with a specialized focus on hotels. The course is meticulously structured through concise lectures, insightful class discussions, and engaging interactive exercises. Elevate your understanding and competence in hotel management!
MAIN LEARNING OBJECTIVES:
- Develop a systematic way to identify and monitor important macroenvironmental trends driving the hospitality industry
- Understand how such forces impact the competitiveness of firms within different hospitality industry sectors
- Determine the appropriateness of different business models used by the various stakeholders in a hospitality (hotel) business
Duration: 2 days
2
Day 3-4: Leveraging distribution and revenue management for profitability optimization
COURSE UNIT DESCRIPTION:
An Exploration of Business Potential Enhancement: This course aims to broaden the perspective on the untapped potential of business enterprises. By addressing intricacies and opportunities related to multi-sided platforms and revenue management, it harnesses multi-sided platform theories to refine distribution strategies.
Designed with precision, this curriculum offers hoteliers a diverse set of tools, emphasizing enhanced organizational profitability through established revenue management methodologies. Participation in this course allows hoteliers to access profound insights, equipping them to navigate distinct challenges and pinpoint promising revenue opportunities. Enrollment is a step towards transformative business acumen.
MAIN LEARNING OBJECTIVES:
- Develop the strategy to leverage platforms for reaching, converting, and retaining customers
- Understand the principles of revenue management approach
- Forecast future demand and utilize them for dynamic pricing strategies
- Identify potential revenue opportunities by leveraging the concept of expected monetary value
Duration: 2 days
3
Day 5: Hospitality concept development
DESCRIPTION :
Restaurant guests have numerous options at hand and aspire to be provided not only with great food and service but also with an all-encompassing experience. Different guest segments have widely different needs which are evolving fast, influenced by [cultural, ethnographic…] trends. To remain competitive, restaurant owners and managers need to react and anticipate these changes by developing an in-depth understanding of trends and segmentation and putting the guest journey and its critical episodes at the heart of concept development. The course covers all aspects of concept development, from market research, consumer segmentation and journey mapping, design-thinking, storyboarding, interior design, and kitchen to the definition of the relevant operational and financial indicators.
MAIN LEARNING OBJECTIVES:
- Be able to identify the key global and local trends and their impact on the restaurant concept
- Be able to lay out a customer journey identify the key episodes (pain points and potential delights) and use the basics of the design thinking approach
- Be able to define the key components to create a restaurant concept document :
-
-
Market Research
-
Storyboard and posi0oning
-
Interior and kitchen design guidelines
-
Management guidance
-
Business model and financial indicator
-
Duration: 1 day
Certificate of Attendance
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Who Should
Apply
?
Module benefits
-
Enhanced Business Acumen: aach module is tailored to provide a deep understanding of its core topic, enabling participants to make informed decisions, foresee industry trends, and navigate challenges effectively.
-
Practical Application: by merging theoretical insights with real-world case studies, participants can directly implement strategies and practices, leading to immediate business improvement and growth.
-
Continuous Growth & Innovation: with a foundation in both traditional and emerging concepts, participants are better positioned to introduce innovative ideas and solutions, ensuring their business remains competitive and at the forefront of hospitality trends.
Apply Online
Admission Criteria
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
Admission Process
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Deadline
Your application must be received at least one week prior to course start.
Detailed Information
FAQ
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 5'900
All amounts are in Swiss Francs and include VAT where applicable. Pricing covers 2 courses + 1 experiential day, teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site module are not covered in the program fees and should be planned for separately.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
Participants receive a Certificate of Attendance.