Campus Lausanne
Leveraging Distribution and Revenue Management for Profitability Optimization
Maximize your hotel's profitability through distribution and revenue management. Explore platform strategies, leverage data analytics, and immerse in RevSIM Simulation for enhanced and sustainable growth.
Next Dates
7 February 2024
Two-day module: February 7 & 8, 2024
Delivery
Campus Lausanne
Credentials
Certificate of Attendance
Duration
2 days
Language
English
Price
CHF 2,200
Profitability Unleashed: Mastering Distribution & Revenue in Hospitality
Tailored for ambitious hoteliers and professionals, it's a transformative stepping stone. Expand your mindset, address challenges, and seize multi-sided platform opportunities. Learn to optimize distribution and revenue strategies through integrated theories. Gain practical tools for profitability with core revenue management principles. Key objectives include platform leverage, demand forecasting, dynamic pricing, and revenue opportunity identification. Enroll in expert-led workshops and industry insights to refine skills in the evolving hospitality landscape.
Learning Objectives
- Core principles of revenue management to optimize your financial strategy
- Strategic platform utilization for enhanced customer outreach, conversion, and retention
- Access to a toolbox of practical instruments to increase profitability
- Demand forecasting: data utilization & methodologies
Course Highlights
Core principles of revenue management to optimize your financial strategy
Strategic platform utilization for enhanced customer outreach, conversion, and retention
Access to a toolbox of practical instruments to increase profitability
Demand forecasting: data utilization & methodologies
Syllabus
Course Content
1
Day 1: Distribution and the Platform Economy, Revenue Management Principles
Day 1 / Part 1: Distribution and the Platform Economy
Facilitated by: Dr. Maggi Chen
Workshop 1: Distribution Trends and Challenges
Duration: 1.5 hours
Key Topics:
- Emerging trends influencing distribution strategies.
- Strategies to address these trends.
Workshop 2: The Platform Economy
Duration: 1.5 hours
Key Topics:
- Introduction to multi-sided platforms.
- Leveraging multi-sided platforms in marketing strategies.
Guest Lecture
Duration: 1 hour (Tentative)
Topic: To be confirmed.
Day 1 / Part 2: Revenue Management Principles
Facilitated by: Dr. Cindy Heo
Workshop 3: The Basics of Revenue Management
Duration: 1 hour
Key Topics:
- Current practices in revenue management.
- Common misconceptions about revenue management.
Workshop 4: Transitioning to Total Profit Management
Duration: 1 hour
Key Topics:
- Differences between total profit management and revenue management.
- Key performance indicators to gauge the success of total profit management.
2
Day 2: Achieving Profitable Growth in Hospitality with and Revenue Management Strategy
Day 2 / Achieving Profitable Growth in Hospitality with Revenue Management Strategy Part 1:
Facilitated by: Dr. Cindy Heo
Workshop 5: Demand Forecasting and Management
Duration: 1.5 hours
Key Topics:
- Utilizing historical data and current reservations for accurate demand forecasting.
- Understanding the differences between unconstrained and constrained demand.
- Importance and methodologies of estimating unconstrained demand for revenue management strategies.
Workshop 6: Group Request and Displacement Analysis
Duration: 1.5 hours
Key Topics:
- The multiplier effect in revenue management.
- Determining profitability of accepting group requests during high-demand periods.
- Calculating the minimum acceptable rate for group bookings.
Day 2 / Achieving Profitable Growth in Hospitality with Revenue Management Strategy Part 2:
Facilitated by: Dr. Cindy Heo
Workshop 7: Pricing Strategies
Duration: 1 hour
Key Topics:
- Designing a dynamic pricing scheme.
- Creating effective rate fences for maximizing profits.
- Leveraging consumer psychology in pricing to enhance sales.
Workshop 8: Expected Monetary Value
Duration: 1 hour
Key Topics:
- Introduction to expected monetary value.
- Calculating expected monetary value using customer data and transaction information.
- The role of expected monetary value in shaping pricing strategies in the hospitality sector.
Workshop 9: RevSIM Simulation
Duration: 1 hour
Details: To be provided.
Certificate of Attendance
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Course benefits
- Enhanced Business Mindset: Participants will develop a broader mindset, enabling them to uncover untapped potential within their businesses.
- Improved Distribution Strategies: Students will gain insights into multi-sided platforms and learn how to optimize distribution strategies, staying ahead of emerging trends.
- Revenue Maximization: The course equips learners with revenue management principles to forecast demand, implement dynamic pricing strategies, and identify revenue opportunities.
- Profitability Enhancement: Graduates will have the skills to analyze data and key performance indicators, leading to better decision-making and overall profitability improvement.
Admission Criteria
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
Admission Process
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Deadline
Your application must be received at least one week prior to course start.
Apply Online
Choose Your Intake :
Cost CHF 2,200
FAQ
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 2'200
ll amounts are in Swiss Francs and include VAT where applicable. Pricing covers teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site course are not covered in the program fees and should be planned for separately.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
Participants receive a Certificate of Attendance.
Profitability Unleashed: Mastering Distribution & Revenue in Hospitality
Tailored for ambitious hoteliers and professionals, it's a transformative stepping stone. Expand your mindset, address challenges, and seize multi-sided platform opportunities. Learn to optimize distribution and revenue strategies through integrated theories. Gain practical tools for profitability with core revenue management principles. Key objectives include platform leverage, demand forecasting, dynamic pricing, and revenue opportunity identification. Enroll in expert-led workshops and industry insights to refine skills in the evolving hospitality landscape.
Overview
Learning Objectives
- Core principles of revenue management to optimize your financial strategy
- Strategic platform utilization for enhanced customer outreach, conversion, and retention
- Access to a toolbox of practical instruments to increase profitability
- Demand forecasting: data utilization & methodologies
Course Highlights
Core principles of revenue management to optimize your financial strategy
Strategic platform utilization for enhanced customer outreach, conversion, and retention
Access to a toolbox of practical instruments to increase profitability
Demand forecasting: data utilization & methodologies
Syllabus
Syllabus
Course Content
1
Day 1: Distribution and the Platform Economy, Revenue Management Principles
Day 1 / Part 1: Distribution and the Platform Economy
Facilitated by: Dr. Maggi Chen
Workshop 1: Distribution Trends and Challenges
Duration: 1.5 hours
Key Topics:
- Emerging trends influencing distribution strategies.
- Strategies to address these trends.
Workshop 2: The Platform Economy
Duration: 1.5 hours
Key Topics:
- Introduction to multi-sided platforms.
- Leveraging multi-sided platforms in marketing strategies.
Guest Lecture
Duration: 1 hour (Tentative)
Topic: To be confirmed.
Day 1 / Part 2: Revenue Management Principles
Facilitated by: Dr. Cindy Heo
Workshop 3: The Basics of Revenue Management
Duration: 1 hour
Key Topics:
- Current practices in revenue management.
- Common misconceptions about revenue management.
Workshop 4: Transitioning to Total Profit Management
Duration: 1 hour
Key Topics:
- Differences between total profit management and revenue management.
- Key performance indicators to gauge the success of total profit management.
2
Day 2: Achieving Profitable Growth in Hospitality with and Revenue Management Strategy
Day 2 / Achieving Profitable Growth in Hospitality with Revenue Management Strategy Part 1:
Facilitated by: Dr. Cindy Heo
Workshop 5: Demand Forecasting and Management
Duration: 1.5 hours
Key Topics:
- Utilizing historical data and current reservations for accurate demand forecasting.
- Understanding the differences between unconstrained and constrained demand.
- Importance and methodologies of estimating unconstrained demand for revenue management strategies.
Workshop 6: Group Request and Displacement Analysis
Duration: 1.5 hours
Key Topics:
- The multiplier effect in revenue management.
- Determining profitability of accepting group requests during high-demand periods.
- Calculating the minimum acceptable rate for group bookings.
Day 2 / Achieving Profitable Growth in Hospitality with Revenue Management Strategy Part 2:
Facilitated by: Dr. Cindy Heo
Workshop 7: Pricing Strategies
Duration: 1 hour
Key Topics:
- Designing a dynamic pricing scheme.
- Creating effective rate fences for maximizing profits.
- Leveraging consumer psychology in pricing to enhance sales.
Workshop 8: Expected Monetary Value
Duration: 1 hour
Key Topics:
- Introduction to expected monetary value.
- Calculating expected monetary value using customer data and transaction information.
- The role of expected monetary value in shaping pricing strategies in the hospitality sector.
Workshop 9: RevSIM Simulation
Duration: 1 hour
Details: To be provided.
Certificate of Attendance
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Who Should
Apply
?
Course benefits
- Enhanced Business Mindset: Participants will develop a broader mindset, enabling them to uncover untapped potential within their businesses.
- Improved Distribution Strategies: Students will gain insights into multi-sided platforms and learn how to optimize distribution strategies, staying ahead of emerging trends.
- Revenue Maximization: The course equips learners with revenue management principles to forecast demand, implement dynamic pricing strategies, and identify revenue opportunities.
- Profitability Enhancement: Graduates will have the skills to analyze data and key performance indicators, leading to better decision-making and overall profitability improvement.
Apply Online
Admission Criteria
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
Admission Process
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Deadline
Your application must be received at least one week prior to course start.
Apply Online
Choose Your Intake :
Cost CHF 2,200
Detailed Information
FAQ
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 2'200
ll amounts are in Swiss Francs and include VAT where applicable. Pricing covers teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site course are not covered in the program fees and should be planned for separately.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
Participants receive a Certificate of Attendance.