The "Hotel General Manager Program" is an exceptional opportunity taking your hospitality career to the next level. This course combines traditional frameworks with cutting-edge data-driven strategies to prepare the next wave of hotel executives and aspiring general managers. With a focus on hands-on experience and the ability to overcome industry disruptions, it ensures you're not just ready for today but also equipped for the ever-changing world of hospitality.
Our distinguished faculty, renowned in their fields, guarantee an academically rigorous and practically invaluable education. Industry experts bridge the theory-practice gap, enriching your learning experience. This harmonious blend of traditional and modern approaches ensures you're prepared to lead confidently in the ever-evolving hospitality industry.
Week 1: Managing Hospitality Businesses
Facilitated by: Dr. Frédéric Delley, Dr. Demian Hodari, Dr. Margarita Cruz
Embark on a Comprehensive Journey into Hotel Management. Discover the pivotal tools employed by esteemed hotel executives to discern and navigate industry trends. Delve into a thorough exploration of the varied operating and ownership structures prevalent in the hospitality sector, with a specialized focus on hotels. The course is meticulously structured through concise lectures, insightful class discussions, and engaging interactive exercises. Elevate your understanding and competence in hotel management!
Duration: 2 days
Facilitated by: Dr. Cindy Heo, Dr. Maggie Chen
An Exploration of Business Potential Enhancement: This course aims to broaden the perspective on the untapped potential of business enterprises. By addressing intricacies and opportunities related to multi-sided platforms and revenue management, it harnesses multi-sided platform theories to refine distribution strategies.
Designed with precision, this curriculum offers hoteliers a diverse set of tools, emphasizing enhanced organizational profitability through established revenue management methodologies. Participation in this course allows hoteliers to access profound insights, equipping them to navigate distinct challenges and pinpoint promising revenue opportunities. Enrollment is a step towards transformative business acumen.
Duration: 2 days
Facilitated by: Mr. Dartevelle, Mr. Jean-Luc Fourrier
(This day is available only for individuals enrolled in the full program or in this weekly module)
Restaurant guests have numerous options at hand and aspire to be provided not only with great food and service but also with an all-encompassing experience. Different guest segments have widely different needs which are evolving fast, influenced by [cultural, ethnographic…] trends. To remain competitive, restaurant owners and managers need to react and anticipate these changes by developing an in-depth understanding of trends and segmentation and putting the guest journey and its critical episodes at the heart of concept development. The course covers all aspects of concept development, from market research, consumer segmentation and journey mapping, design-thinking, storyboarding, interior design, and kitchen to the definition of the relevant operational and financial indicators.
Duration: 1 day
Week 2: Managing Service Excellence and Human Centricity
Facilitated by: Dr. Matthias Fuchs, Mr. Damien Kobel
Managing customer service experiences is strategically handling a customer’s entire service experience linked to a product, service, and company. Each brand and brand experience is unique and must be managed strategically as it aligns with the firm. In this module, participants will first evaluate the fundamentals of managing customer experience and how to adapt how organizations work to pressure from clients, shareholders, employees, suppliers, or the economic environment.
Duration: 2 days
Facilitated by: Dr. Sowon Kim, Dr. Stefano Borzillo
This course is designed to provide aspiring general managers with the knowledge and expertise required to lead and manage complex human relationships with confidence, empathy, and authenticity. Drawing parallels with martial arts practitioners striving for the revered black belt, this course will equip future executives with the essential skills and mindset necessary to achieve mastery in human interaction in a multicultural context.
Duration: 2 days
Facilitated by: Dr. Marc Stierand
(This day is available only for individuals enrolled in the full program or in this weekly module)
Business creativity is all about creative ideas that are new and useful, appropriate, or valuable in some form and is therefore the single most important input for innovation. In this course, participants will be able to expand their views on business creativity by shifting their focus from ‘thinking’ to experimenting and, hence, ‘doing’ in the context of an aesthetic-creative culinary project. This course will cover relevant theoretical concepts, but the focus of the course is on ‘doing creativity’ to develop the participants' aesthetic toolkit and creative mindset. This course is for people who have the drive to set future creative benchmarks for the businesses that they lead. To enjoy and really benefit from this course, they must be able to let loose from established concepts and engage in an ever-changing process of creative cognition and aesthetic sensing on the road to becoming competent and creative leaders.
Duration: 1 day
Week 3: Maximizing profitability and effectiveness
Facilitated by: Dr. Cédric Poretti, Dr. Giovanni-Battista Derchi
The "Maximizing Profitability and Effectiveness" unit, offered as part of the Hospitality General Manager Program, is slated for its third week in October 2024. This integral module delves deep into the operational and financial performance management of hotel enterprises. With a primary focus on both analytical and management perspectives, participants are equipped to discern key financial determinants, grasp the implications of strategic decisions on performance, and develop robust plans to enhance hotel company outcomes. Under the expert tutelage of distinguished faculty from EHL Hospitality Business School, attendees are set to embark on an immersive journey, blending theoretical knowledge with practical insights, supplemented by case studies and invaluable field evidence from guest speakers.
Duration: 2 days
Facilitated by: Mr. Heinz Werhle, Mr. Rémy Rein, Dr. Masaki Mori, Dr. René-Ojas Woltering
This dynamic module aims to prepare hotel general managers to effectively collaborate with hotel investors or their representative asset managers. The course starts by exploring the intricate landscape of the hotel investment market, delving into current market dynamics. Participants will then gain insights into the practice of hotel market valuation and come to understand the risk-and-return trade-offs faced by investors in the capital markets. The latter part of the module emphasizes hotel asset management, shedding light on the lifecycle of a hotel real estate asset and the pivotal role of a hotel asset manager. By the end of this course, participants will be adept at articulating operational and real estate-related topics to owners. Completing this module ensures a comprehensive understanding that bolsters collaboration and promotes insightful discussions with owner investors and asset managers.
Duration: 2 days
Facilitated by: Mr. Ian Millar
(This day is available only for individuals enrolled in the full program or in this weekly module)
Delve into the transformative world of technology and its profound influence on the realm of hospitality management. This course offers a comprehensive exploration of contemporary and emerging tech trends, equipping general managers with the insights needed to navigate the ever-evolving technological landscape. With a focus on making strategic decisions, attendees will learn how to discern the most promising tech investments, ensure optimal ROI, and enhance customer satisfaction, all while fostering a culture of innovation within their establishments.
Duration: 1 day
Week 4: Managing Disruption and Emerging Trends
Facilitated by: Dr. Nicole Hinrichs, Dr. Frederic Delley
In the dynamic landscape of today's business world, staying ahead requires the expertise to embrace change and ignite innovation. Discover a transformative journey in this module, meticulously crafted to empower future leaders with the insights, capabilities, and tactics to proficiently steer and champion change within organizations, all while cultivating an environment that thrives on innovation.
Join us for an enriching two-day course unit where learning knows no bounds. Engage with an interactive blend of teaching techniques that include captivating lectures, immersive mini-case studies, vibrant group discussions, and dynamic hands-on exercises. Unleash your potential and embark on a path to shape the future of business innovation.
Duration: 2 days
Facilitated by: Dr. René Woltering, Mr. Vincent Michelet
This course aims to provide participants with a thorough understanding of the ‘why and how’ the hospitality industry can play a major role in the ecological transition and give them the tools to be the drivers of this change. It includes workshops to put sustainability strategies into practice and showcases real-life situations and best practices from highly customer-centric service industries that could be used as benchmarks and applied to the hospitality sector.
Duration: 2 days
Facilitated by: Dr. Stefano Borzillo, Dr. Lohyd Terrier
(This day is available only for individuals enrolled in the full program or in this weekly module)
Emotional skills are fundamental to our overall well-being, affecting our personal and professional lives. This course is designed to provide participants with an in-depth understanding of the emotional competencies required to enhance their well-being and that of others in various organizational contexts. Through an experiential learning approach, participants will develop the skills and knowledge needed to master their emotions and improve their well-being at work.
Duration: 1 day
Integrative assessment
Certificate of Completion
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Your application must be received at least one week prior to course start.
Choose Your Intake :
5 February 2024
Four non-consecutive weeks from February 5 to November 18, 2024 EnrollCost
CHF 20,000
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price: CHF 20'000
All amounts are in Swiss Francs and include VAT where applicable. Pricing covers the 4 on-site modules (8 courses + 4 experiential days), Virtual Touch points between on-site modules, teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the 4 on-site modules are not covered in the program fees and should be planned for separately.
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates. Payment in installments is possible: required upfront payment of CHF 11,800 covering the first two modules. The remaining of the tuition fees will then be paid before the start of each module. Contact admissions for details: cristina.vieites@ehl.ch
Participants receive a Certificate of Completion upon successful completion of integrative assessment and a Certificate of Attendance for all 4 week-modules.
The "Hotel General Manager Program" is an exceptional opportunity taking your hospitality career to the next level. This course combines traditional frameworks with cutting-edge data-driven strategies to prepare the next wave of hotel executives and aspiring general managers. With a focus on hands-on experience and the ability to overcome industry disruptions, it ensures you're not just ready for today but also equipped for the ever-changing world of hospitality.
Our distinguished faculty, renowned in their fields, guarantee an academically rigorous and practically invaluable education. Industry experts bridge the theory-practice gap, enriching your learning experience. This harmonious blend of traditional and modern approaches ensures you're prepared to lead confidently in the ever-evolving hospitality industry.
Week 1: Managing Hospitality Businesses
Facilitated by: Dr. Frédéric Delley, Dr. Demian Hodari, Dr. Margarita Cruz
Embark on a Comprehensive Journey into Hotel Management. Discover the pivotal tools employed by esteemed hotel executives to discern and navigate industry trends. Delve into a thorough exploration of the varied operating and ownership structures prevalent in the hospitality sector, with a specialized focus on hotels. The course is meticulously structured through concise lectures, insightful class discussions, and engaging interactive exercises. Elevate your understanding and competence in hotel management!
Duration: 2 days
Facilitated by: Dr. Cindy Heo, Dr. Maggie Chen
An Exploration of Business Potential Enhancement: This course aims to broaden the perspective on the untapped potential of business enterprises. By addressing intricacies and opportunities related to multi-sided platforms and revenue management, it harnesses multi-sided platform theories to refine distribution strategies.
Designed with precision, this curriculum offers hoteliers a diverse set of tools, emphasizing enhanced organizational profitability through established revenue management methodologies. Participation in this course allows hoteliers to access profound insights, equipping them to navigate distinct challenges and pinpoint promising revenue opportunities. Enrollment is a step towards transformative business acumen.
Duration: 2 days
Facilitated by: Mr. Dartevelle, Mr. Jean-Luc Fourrier
(This day is available only for individuals enrolled in the full program or in this weekly module)
Restaurant guests have numerous options at hand and aspire to be provided not only with great food and service but also with an all-encompassing experience. Different guest segments have widely different needs which are evolving fast, influenced by [cultural, ethnographic…] trends. To remain competitive, restaurant owners and managers need to react and anticipate these changes by developing an in-depth understanding of trends and segmentation and putting the guest journey and its critical episodes at the heart of concept development. The course covers all aspects of concept development, from market research, consumer segmentation and journey mapping, design-thinking, storyboarding, interior design, and kitchen to the definition of the relevant operational and financial indicators.
Duration: 1 day
Week 2: Managing Service Excellence and Human Centricity
Facilitated by: Dr. Matthias Fuchs, Mr. Damien Kobel
Managing customer service experiences is strategically handling a customer’s entire service experience linked to a product, service, and company. Each brand and brand experience is unique and must be managed strategically as it aligns with the firm. In this module, participants will first evaluate the fundamentals of managing customer experience and how to adapt how organizations work to pressure from clients, shareholders, employees, suppliers, or the economic environment.
Duration: 2 days
Facilitated by: Dr. Sowon Kim, Dr. Stefano Borzillo
This course is designed to provide aspiring general managers with the knowledge and expertise required to lead and manage complex human relationships with confidence, empathy, and authenticity. Drawing parallels with martial arts practitioners striving for the revered black belt, this course will equip future executives with the essential skills and mindset necessary to achieve mastery in human interaction in a multicultural context.
Duration: 2 days
Facilitated by: Dr. Marc Stierand
(This day is available only for individuals enrolled in the full program or in this weekly module)
Business creativity is all about creative ideas that are new and useful, appropriate, or valuable in some form and is therefore the single most important input for innovation. In this course, participants will be able to expand their views on business creativity by shifting their focus from ‘thinking’ to experimenting and, hence, ‘doing’ in the context of an aesthetic-creative culinary project. This course will cover relevant theoretical concepts, but the focus of the course is on ‘doing creativity’ to develop the participants' aesthetic toolkit and creative mindset. This course is for people who have the drive to set future creative benchmarks for the businesses that they lead. To enjoy and really benefit from this course, they must be able to let loose from established concepts and engage in an ever-changing process of creative cognition and aesthetic sensing on the road to becoming competent and creative leaders.
Duration: 1 day
Week 3: Maximizing profitability and effectiveness
Facilitated by: Dr. Cédric Poretti, Dr. Giovanni-Battista Derchi
The "Maximizing Profitability and Effectiveness" unit, offered as part of the Hospitality General Manager Program, is slated for its third week in October 2024. This integral module delves deep into the operational and financial performance management of hotel enterprises. With a primary focus on both analytical and management perspectives, participants are equipped to discern key financial determinants, grasp the implications of strategic decisions on performance, and develop robust plans to enhance hotel company outcomes. Under the expert tutelage of distinguished faculty from EHL Hospitality Business School, attendees are set to embark on an immersive journey, blending theoretical knowledge with practical insights, supplemented by case studies and invaluable field evidence from guest speakers.
Duration: 2 days
Facilitated by: Mr. Heinz Werhle, Mr. Rémy Rein, Dr. Masaki Mori, Dr. René-Ojas Woltering
This dynamic module aims to prepare hotel general managers to effectively collaborate with hotel investors or their representative asset managers. The course starts by exploring the intricate landscape of the hotel investment market, delving into current market dynamics. Participants will then gain insights into the practice of hotel market valuation and come to understand the risk-and-return trade-offs faced by investors in the capital markets. The latter part of the module emphasizes hotel asset management, shedding light on the lifecycle of a hotel real estate asset and the pivotal role of a hotel asset manager. By the end of this course, participants will be adept at articulating operational and real estate-related topics to owners. Completing this module ensures a comprehensive understanding that bolsters collaboration and promotes insightful discussions with owner investors and asset managers.
Duration: 2 days
Facilitated by: Mr. Ian Millar
(This day is available only for individuals enrolled in the full program or in this weekly module)
Delve into the transformative world of technology and its profound influence on the realm of hospitality management. This course offers a comprehensive exploration of contemporary and emerging tech trends, equipping general managers with the insights needed to navigate the ever-evolving technological landscape. With a focus on making strategic decisions, attendees will learn how to discern the most promising tech investments, ensure optimal ROI, and enhance customer satisfaction, all while fostering a culture of innovation within their establishments.
Duration: 1 day
Week 4: Managing Disruption and Emerging Trends
Facilitated by: Dr. Nicole Hinrichs, Dr. Frederic Delley
In the dynamic landscape of today's business world, staying ahead requires the expertise to embrace change and ignite innovation. Discover a transformative journey in this module, meticulously crafted to empower future leaders with the insights, capabilities, and tactics to proficiently steer and champion change within organizations, all while cultivating an environment that thrives on innovation.
Join us for an enriching two-day course unit where learning knows no bounds. Engage with an interactive blend of teaching techniques that include captivating lectures, immersive mini-case studies, vibrant group discussions, and dynamic hands-on exercises. Unleash your potential and embark on a path to shape the future of business innovation.
Duration: 2 days
Facilitated by: Dr. René Woltering, Mr. Vincent Michelet
This course aims to provide participants with a thorough understanding of the ‘why and how’ the hospitality industry can play a major role in the ecological transition and give them the tools to be the drivers of this change. It includes workshops to put sustainability strategies into practice and showcases real-life situations and best practices from highly customer-centric service industries that could be used as benchmarks and applied to the hospitality sector.
Duration: 2 days
Facilitated by: Dr. Stefano Borzillo, Dr. Lohyd Terrier
(This day is available only for individuals enrolled in the full program or in this weekly module)
Emotional skills are fundamental to our overall well-being, affecting our personal and professional lives. This course is designed to provide participants with an in-depth understanding of the emotional competencies required to enhance their well-being and that of others in various organizational contexts. Through an experiential learning approach, participants will develop the skills and knowledge needed to master their emotions and improve their well-being at work.
Duration: 1 day
Integrative assessment
Certificate of Completion
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Your application must be received at least one week prior to course start.
Choose Your Intake :
5 February 2024
Four non-consecutive weeks from February 5 to November 18, 2024 EnrollCost
CHF 20,000
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price: CHF 20'000
All amounts are in Swiss Francs and include VAT where applicable. Pricing covers the 4 on-site modules (8 courses + 4 experiential days), Virtual Touch points between on-site modules, teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the 4 on-site modules are not covered in the program fees and should be planned for separately.
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates. Payment in installments is possible: required upfront payment of CHF 11,800 covering the first two modules. The remaining of the tuition fees will then be paid before the start of each module. Contact admissions for details: cristina.vieites@ehl.ch
Participants receive a Certificate of Completion upon successful completion of integrative assessment and a Certificate of Attendance for all 4 week-modules.