Campus Lausanne
Hospitality Business Models, Drivers and Trends
Unlock insights with Hospitality Business Models course: dive into key tools for hotel management, explore ownership models, and engage in interactive exercises to understand industry trends
Delivery
Campus Lausanne
Credentials
Certificate of Attendance
Duration
2 days
Language
English
Price
TBC
Mastering Hospitality: Trends, Tools, and Transformative Business Models
Explore our "Hospitality Business Models, Drivers, and Trends" course, designed for aspiring hotel managers and executives. Over two intensive days, immerse yourself in operating models, industry competitiveness, and ownership strategies. The experience is enriched with interactive discussions, workshops, and engaging activities. Learn to spot vital trends, evaluate their impact across sectors, and select ideal business models for stakeholders in the hospitality domain. Enroll now to excel in the dynamic world of hospitality.
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Learning Objectives
- Develop a systematic way to identify and monitor important macroenvironmental trends driving the hospitality industry
- Understand how such forces impact the competitiveness of firms within different hospitality industry sectors
- Determine the appropriateness of different business models used by the various stakeholders in a hospitality (hotel) business
Course Highlights
Crucial trends and models that drive the hospitality industry
Support for developing systematic strategies for trend identification and analysis
Deep dive into the nuances of what sets successful ventures apart in a highly competitive landscape
Work on real-world scenarios to develop a practical skill set
Syllabus
Course Content
1
Day 1: Macro environmental scanning and analysis of industry competitiveness
2
Day 2: Hotel Operating Models
Certificate of Attendance
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Course benefits
-
Strategic Trend Analysis: Gain the ability to systematically identify and monitor macroenvironmental trends, giving you a strategic edge in understanding the hospitality industry's evolving landscape.
-
Competitiveness Enhancement: Understand how these trends impact the competitiveness of businesses within various hospitality sectors, allowing you to make informed decisions to stay ahead in the market.
-
In-Depth Industry Knowledge: Explore different operating and ownership models within the hospitality industry, with a special focus on hotels, providing you with a comprehensive understanding of the field.
-
Interactive Learning: Engage in dynamic learning experiences through short lectures, class discussions, and interactive exercises and activities (games) that make the learning process engaging and practical.
Admission Criteria
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
Admission Process
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Deadline
Your application must be received at least one week prior to course start.
FAQ
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 2'200
ll amounts are in Swiss Francs and include VAT where applicable. Pricing covers teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site module are not covered in the program fees and should be planned for separately.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
Participants receive a Certificate of Attendance.
Mastering Hospitality: Trends, Tools, and Transformative Business Models
Explore our "Hospitality Business Models, Drivers, and Trends" course, designed for aspiring hotel managers and executives. Over two intensive days, immerse yourself in operating models, industry competitiveness, and ownership strategies. The experience is enriched with interactive discussions, workshops, and engaging activities. Learn to spot vital trends, evaluate their impact across sectors, and select ideal business models for stakeholders in the hospitality domain. Enroll now to excel in the dynamic world of hospitality.
Overview
Learning Objectives
- Develop a systematic way to identify and monitor important macroenvironmental trends driving the hospitality industry
- Understand how such forces impact the competitiveness of firms within different hospitality industry sectors
- Determine the appropriateness of different business models used by the various stakeholders in a hospitality (hotel) business
Course Highlights
Crucial trends and models that drive the hospitality industry
Support for developing systematic strategies for trend identification and analysis
Deep dive into the nuances of what sets successful ventures apart in a highly competitive landscape
Work on real-world scenarios to develop a practical skill set
Syllabus
Syllabus
Course Content
1
Day 1: Macro environmental scanning and analysis of industry competitiveness
2
Day 2: Hotel Operating Models
Certificate of Attendance
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Who Should
Apply
?
Course benefits
-
Strategic Trend Analysis: Gain the ability to systematically identify and monitor macroenvironmental trends, giving you a strategic edge in understanding the hospitality industry's evolving landscape.
-
Competitiveness Enhancement: Understand how these trends impact the competitiveness of businesses within various hospitality sectors, allowing you to make informed decisions to stay ahead in the market.
-
In-Depth Industry Knowledge: Explore different operating and ownership models within the hospitality industry, with a special focus on hotels, providing you with a comprehensive understanding of the field.
-
Interactive Learning: Engage in dynamic learning experiences through short lectures, class discussions, and interactive exercises and activities (games) that make the learning process engaging and practical.
Apply Online
Admission Criteria
Relevant professional experience (while previous hospitality experience is valued, it is not required for admission).
Proficiency in English.
Admission Process
To apply, please submit the following documents online: resume or LinkedIn profile link.
The Admissions Office will review applications on a rolling basis and invited you for an interview to assess program fit and check your background as well as expectations of the program.
Deadline
Your application must be received at least one week prior to course start.
Detailed Information
FAQ
Visas & Travel Restrictions
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price details
Price: CHF 2'200
ll amounts are in Swiss Francs and include VAT where applicable. Pricing covers teaching material and resources.
Please note that expenses for visas, airline tickets, meals, and accommodation during the on-site module are not covered in the program fees and should be planned for separately.
Payment methods
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
How to earn the certificate
Participants receive a Certificate of Attendance.