Campus Singapore
Designing Hotel and Restaurant Concepts
Gain a deep understanding of hospitality concepts and learn how to create new ones
Delivery
Campus Singapore
Credentials
Certificate of Achievement
2.5 ECTS / 1.5 US
2.5 ECTS / 1.5 US
Duration
3 days + online introduction + final assessment
Language
English
Price
SGD 2,450
Designing Hotel and Restaurant Concept
To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality. At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”. This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.
Why take this Course?
This course develops specialized knowledge and skills that enable you to :
- Design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
- Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept.
Course highlights
Insightful guest speakers who launched fresh hospitality concepts
Opportunities to network with other participants and guest speakers
Interactive learning: teamwork, workshops, and discussions with industry experts
All course material accessible through an online Learning Management System
Syllabus
Course Content
1
History and Trends
History, role and evolution of hotel and F&B concepts
2
Insight Generation
Hospitality concept framework
3
Concept Strategy
Target segments & community building
4
Identity Design
Brand story canvas
5
Space Design
Zoning, customer flow, interior design
6
Services Design
Offering and digitalization
7
Content, Channels and Activation
Visual identity, creative content, communication channels
8
Final assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation
Certificate of Achievement
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Who should apply?
This course is ideally designed for entrepreneurs, hotel professionals, and people working in private clubs, F&B groups or hospitality-related businesses, such as:
- Managers in an F&B or hospitality business
- Current or aspiring business owners & entrepreneurs
- Marketing & communications managers
Admission Criteria
At least 2 years of professional experience in F&B or Hospitality
Bachelor's degree or more than 5 years professional experience in a hospitality management position
English proficiency equivalent to C1 for non-natives
Admission Process
The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Deadline
Your application must be received at least one week before the start of the course.
FAQ
Singapore Student Pass
Participants will not need a Student Pass to attend the short course. A short-term visit pass will be sufficient for people coming from countries whose residents and citizens are eligible for visas on arrival. Participants from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course, students will be able to postpone their participation to a later date.
Price Details
Price: SGD 2’450
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course. The course fees, payment schedule, and refund policy are detailed in the Student Contract. We remind students that their fees are secured through a Fee Protection Scheme. No tuition fees will be charged before the 7-day cooling period.
Payment methods
Participants will be able to pay via the payment platform Flywire which provides various payment methods, no hidden bank fees and offers favorable exchange rates.
Final Assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation.
Designing Hotel and Restaurant Concept
To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality. At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”. This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.
Overview
Why take this Course?
This course develops specialized knowledge and skills that enable you to :
- Design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
- Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept.
Course highlights
Insightful guest speakers who launched fresh hospitality concepts
Opportunities to network with other participants and guest speakers
Interactive learning: teamwork, workshops, and discussions with industry experts
All course material accessible through an online Learning Management System
Syllabus
Syllabus
Course Content
1
History and Trends
History, role and evolution of hotel and F&B concepts
2
Insight Generation
Hospitality concept framework
3
Concept Strategy
Target segments & community building
4
Identity Design
Brand story canvas
5
Space Design
Zoning, customer flow, interior design
6
Services Design
Offering and digitalization
7
Content, Channels and Activation
Visual identity, creative content, communication channels
8
Final assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation
Certificate of Achievement
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Who Should
Apply
?
Who should apply?
This course is ideally designed for entrepreneurs, hotel professionals, and people working in private clubs, F&B groups or hospitality-related businesses, such as:
- Managers in an F&B or hospitality business
- Current or aspiring business owners & entrepreneurs
- Marketing & communications managers
Apply Online
Admission Criteria
At least 2 years of professional experience in F&B or Hospitality
Bachelor's degree or more than 5 years professional experience in a hospitality management position
English proficiency equivalent to C1 for non-natives
Admission Process
The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Deadline
Your application must be received at least one week before the start of the course.
Detailed Information
FAQ
Singapore Student Pass
Participants will not need a Student Pass to attend the short course. A short-term visit pass will be sufficient for people coming from countries whose residents and citizens are eligible for visas on arrival. Participants from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course, students will be able to postpone their participation to a later date.
Price Details
Price: SGD 2’450
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course. The course fees, payment schedule, and refund policy are detailed in the Student Contract. We remind students that their fees are secured through a Fee Protection Scheme. No tuition fees will be charged before the 7-day cooling period.
Payment methods
Participants will be able to pay via the payment platform Flywire which provides various payment methods, no hidden bank fees and offers favorable exchange rates.
Final Assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation.