Campus Singapore

Designing Hotel and Restaurant Concepts

Gain a deep understanding of hospitality concepts and learn how to create new ones
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Delivery
Campus Singapore
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Credentials
Certificate of Achievement
2.5 ECTS / 1.5 US
Duration Icon
Duration
3 days + online introduction + final assessment
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Language
English
Price Icon
Price
SGD 2,400

Designing Hotel and Restaurant Concept

To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality. At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”. This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.

Image

Why take this Course?

This course develops specialized knowledge and skills that enable you to : 

  • Design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
  • Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept.

Course highlights

icon_webinar_gold

Insightful guest speakers who launched fresh hospitality concepts

icon_chat_gold
Opportunities to network with other participants and guest speakers
icon_equipment_gold
Interactive learning: teamwork, workshops, and discussions with industry experts
icon_zoom_gold
All course material accessible through an online Learning Management System

Syllabus

Course Content

History, role and evolution of hotel and F&B concepts

Hospitality concept framework

Target segments & community building

Brand story canvas

Zoning, customer flow, interior design

Offering and digitalization

Visual identity, creative content, communication channels

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation

Download Course Details

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

Image

Who should apply?

This course is ideally designed for entrepreneurs, hotel professionals, and people working in private clubs, F&B groups or hospitality-related businesses, such as:

  • Managers in an F&B or hospitality business
  • Current or aspiring business owners & entrepreneurs
  • Marketing & communications managers

Admission Criteria

At least 2 years of professional experience in F&B or Hospitality

Bachelor's degree or more than 5 years professional experience in a hospitality management position

English proficiency equivalent to C1 for non-natives

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose Your Intake : 

Cost

SGD 2,400
Singapore residents: SGD 1,950

FAQ

Participants will not need a Student Pass to attend the short course. A short-term visit pass will be sufficient for people coming from countries whose residents and citizens are eligible for visas on arrival. Participants from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course,  students will be able to postpone their participation to a later date.

Price: SGD 2’400

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course.

The course fees, payment schedule, and refund policy are detailed in the Student Contract. We remind students that their fees are secured through a Fee Protection Scheme. No tuition fees will be charged before the 7-day cooling period.

Participants will be able to pay via the payment platform Flywire which provides various payment methods, no hidden bank fees and offers favorable exchange rates.

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation.

Designing Hotel and Restaurant Concept

To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality. At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”. This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.

Overview
Image

Why take this Course?

This course develops specialized knowledge and skills that enable you to : 

  • Design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
  • Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept.

Course highlights

icon_webinar_gold

Insightful guest speakers who launched fresh hospitality concepts

icon_chat_gold
Opportunities to network with other participants and guest speakers
icon_equipment_gold
Interactive learning: teamwork, workshops, and discussions with industry experts
icon_zoom_gold
All course material accessible through an online Learning Management System

Syllabus

Syllabus

Course Content

History, role and evolution of hotel and F&B concepts

Hospitality concept framework

Target segments & community building

Brand story canvas

Zoning, customer flow, interior design

Offering and digitalization

Visual identity, creative content, communication channels

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation

Download Course Details

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

Image

Who should apply?

This course is ideally designed for entrepreneurs, hotel professionals, and people working in private clubs, F&B groups or hospitality-related businesses, such as:

  • Managers in an F&B or hospitality business
  • Current or aspiring business owners & entrepreneurs
  • Marketing & communications managers

Apply Online

Admission Criteria

At least 2 years of professional experience in F&B or Hospitality

Bachelor's degree or more than 5 years professional experience in a hospitality management position

English proficiency equivalent to C1 for non-natives

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose Your Intake : 

Cost

SGD 2,400
Singapore residents: SGD 1,950

Video

FAQ

Participants will not need a Student Pass to attend the short course. A short-term visit pass will be sufficient for people coming from countries whose residents and citizens are eligible for visas on arrival. Participants from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course,  students will be able to postpone their participation to a later date.

Price: SGD 2’400

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course.

The course fees, payment schedule, and refund policy are detailed in the Student Contract. We remind students that their fees are secured through a Fee Protection Scheme. No tuition fees will be charged before the 7-day cooling period.

Participants will be able to pay via the payment platform Flywire which provides various payment methods, no hidden bank fees and offers favorable exchange rates.

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation.