Traditional formulas for success in the service industry are evolving with the rise of digitalization, servitization, and ever-increasing customer expectations. So how do we implement the latest tools and business models to improve, not replace, our interactions with the customer?
This course gives you the skills and innovative mindset to identify promising trends in and beyond your industry, drive innovation in response to external and internal opportunity development, and assess successful business models to support a sustainable competitive advantage. The workshop is highly experiential and applies the “design thinking” methodology. You will get to roll up your sleeves and learn by doing activities, e.g. brainstorming ideas, speaking to potential customers, and prototyping in a design-thinking room.
This course develops specialized knowledge and skills that enable you to
Value Creation
Value creation in service innovation garners an in-depth understanding of the customer for consequential innovations:
Value creation covers the following topics and concepts:
Value Delivery
Value delivery in service innovation drives the creative development of innovation options to pursue:
Value delivery covers the following topics and concepts:
Value Capture
Value capture in service innovation focuses on the refinement and selection of innovations to expose to real-life testing:
Value capture covers the following topics and concepts:
Final Assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 20-minute group presentation.
Certificate of Achievement
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
This course is designed for entrepreneurs, hotel professionals, and people working in private clubs, F&B groups, or hospitality-related businesses, such as :
This course is also suitable for both mid- to senior-level managers who are looking to explore new ways to rethink their business within evolving contexts, such as :
The course is equally relevant for experienced professionals in service businesses, as well as for experienced professionals in product-oriented businesses that are moving towards Servitization.
At least 10 years of relevant professional experience, of which 4 in a management position
Bachelor’s degree ideally in management-related fields, other academic areas are accepted if professional experience requirements are met
Advanced English level (C1 equivalent), for non-native speakers
The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Your application must be received at least one week before the start of the course.
Choose Your Intake :
13 September 2023
Online introduction: 11 September 2023
On-campus course: 13-15 September 2023
Final assessment: 15 September 2023
EnrollCost
CHF 1,950
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price: CHF 1,950
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 20-minute group presentation.
Traditional formulas for success in the service industry are evolving with the rise of digitalization, servitization, and ever-increasing customer expectations. So how do we implement the latest tools and business models to improve, not replace, our interactions with the customer?
This course gives you the skills and innovative mindset to identify promising trends in and beyond your industry, drive innovation in response to external and internal opportunity development, and assess successful business models to support a sustainable competitive advantage. The workshop is highly experiential and applies the “design thinking” methodology. You will get to roll up your sleeves and learn by doing activities, e.g. brainstorming ideas, speaking to potential customers, and prototyping in a design-thinking room.
This course develops specialized knowledge and skills that enable you to
Value Creation
Value creation in service innovation garners an in-depth understanding of the customer for consequential innovations:
Value creation covers the following topics and concepts:
Value Delivery
Value delivery in service innovation drives the creative development of innovation options to pursue:
Value delivery covers the following topics and concepts:
Value Capture
Value capture in service innovation focuses on the refinement and selection of innovations to expose to real-life testing:
Value capture covers the following topics and concepts:
Final Assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 20-minute group presentation.
Certificate of Achievement
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
This course is designed for entrepreneurs, hotel professionals, and people working in private clubs, F&B groups, or hospitality-related businesses, such as :
This course is also suitable for both mid- to senior-level managers who are looking to explore new ways to rethink their business within evolving contexts, such as :
The course is equally relevant for experienced professionals in service businesses, as well as for experienced professionals in product-oriented businesses that are moving towards Servitization.
At least 10 years of relevant professional experience, of which 4 in a management position
Bachelor’s degree ideally in management-related fields, other academic areas are accepted if professional experience requirements are met
Advanced English level (C1 equivalent), for non-native speakers
The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Your application must be received at least one week before the start of the course.
Choose Your Intake :
13 September 2023
Online introduction: 11 September 2023
On-campus course: 13-15 September 2023
Final assessment: 15 September 2023
EnrollCost
CHF 1,950
A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland.
Price: CHF 1,950
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.
Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 20-minute group presentation.