Service Innovation by Design
Learn to apply "design thinking" skills and develop an innovative mindset to revolutionize the customer journey and/or service approach of any business.
Delivery
Credentials
Certificate of Achievement
2.5 ECTS / 1.5 US
2.5 ECTS / 1.5 US
Duration
3 days (incl. final assessment) + online introduction
Language
Price
Service Innovation by Design
Traditional formulas for success in the service industry are evolving with the rise of digitalization, servitization, and ever-increasing customer expectations. So how do we implement the latest tools and business models to improve, not replace, our interactions with the customer?
This course gives you the skills and innovative mindset to identify promising trends in and beyond your industry, drive innovation in response to external and internal opportunity development, and assess successful business models to support a sustainable competitive advantage. The workshop is highly experiential and applies the “design thinking” methodology. You will get to roll up your sleeves and learn by doing activities, e.g. brainstorming ideas, speaking to potential customers, and prototyping in a design-thinking room.
Why take this course ?
This course develops specialized knowledge and skills that enable you to
- Gain insight into one of the most popular methods of innovation (design thinking) applied to business models
- Get comfortable with the messiness of service business model design (how business models are created for services)
- Understand 360° of creating a service (business models have lots of interfaces – these interfaces are difficult to manage in service)
- Applying the lens of strategic customer centricity as opposed to designing incremental operational innovations
Benefits of joining this course
Industry guest speakers and case studies from diverse industries
Focus on connection between theory and practice through a live business case: create your own business model.
Opportunities to network with other participants and guest speakers
All course material is accessible through an online Learning Management System
Syllabus
Who should apply?
This course is designed for entrepreneurs, hotel professionals, and people working in private clubs, F&B groups, or hospitality-related businesses, such as :
- Managers in an F&B or hospitality business
- Current or aspiring business owners & entrepreneurs
- Marketing & communications managers
This course is also suitable for both mid- to senior-level managers who are looking to explore new ways to rethink their business within evolving contexts, such as :
- Business unit managers/directors
- Business development managers/directors
- Marketing managers/directors
The course is equally relevant for experienced professionals in service businesses, as well as for experienced professionals in product-oriented businesses that are moving towards Servitization.
Apply Online
Choose Your Intake :
Videos
Service Innovation by Design
Traditional formulas for success in the service industry are evolving with the rise of digitalization, servitization, and ever-increasing customer expectations. So how do we implement the latest tools and business models to improve, not replace, our interactions with the customer?
This course gives you the skills and innovative mindset to identify promising trends in and beyond your industry, drive innovation in response to external and internal opportunity development, and assess successful business models to support a sustainable competitive advantage. The workshop is highly experiential and applies the “design thinking” methodology. You will get to roll up your sleeves and learn by doing activities, e.g. brainstorming ideas, speaking to potential customers, and prototyping in a design-thinking room.