Campus Lausanne

Luxury Brand Management

Learn to design and implement successful branding, marketing, and communications initiatives for luxury brands.

Next Dates

10 May 2023

Online introduction: 2 May 2023

On-campus course: 10-12 May 2023

Final assessment: 22 May 2023

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Delivery
Campus Lausanne
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Credentials
Certificate of Achievement
2.5 ECTS / 1.5 US
Duration Icon
Duration
3 days + online introduction + final assessment
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Language
English
Price Icon
Price
CHF 1,700

Luxury Brand Management

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

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Why take this course ?

This course develops specialized knowledge and skills that enable you to: 

  • Develop and implement innovative, strategic solutions for luxury branding.
  • Design marketing and communication strategies for luxury brands.
  • Apply luxury brand management concepts to the luxury hospitality business.

Course highlights

icon_webinar_gold
Insightful exposure to real luxury business practices
icon_chat_gold
Opportunities to network with peers and industry experts
icon_equipment_gold
Diverse learning formats: group projects, workshops, and discussions
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All course materials are accessible online

Syllabus

Course Content

Key facets of luxury brands

Luxury Market Trends

Luxury consumers' motives and behaviors

Developing luxury brand equity

Luxury communication

Luxury Brand Authenticity

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of an on-campus group presentation and an individual essay in response to open questions.

Download Course Details

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

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Who should apply?

This course is designed for young supervisors or managers with a minimum of 2-3 years of professional experience:

  • in the luxury industry (e.g. watches, cars, hospitality,  services, etc.);
  • in a related industry and a strong willingness to work in the luxury industry.

Admission Criteria

At least 2 years of relevant professional experience

Bachelor's degree or more than 5 years of professional experience in a hospitality management position

Advanced English level (C1 equivalent), for non-native speakers 

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose Your Intake : 

10 May 2023

Online introduction: 2 May 2023

On-campus course: 10-12 May 2023

Final assessment: 22 May 2023

Enroll

Cost

CHF 1,700

FAQ

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price: CHF 1,700

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

To obtain the Certificate, participants must receive a grade of at least 4.0 on a scale of 1 to 6 based on an individual quiz (30%). 

Luxury Brand Management

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

Overview
Image

Why take this course ?

This course develops specialized knowledge and skills that enable you to: 

  • Develop and implement innovative, strategic solutions for luxury branding.
  • Design marketing and communication strategies for luxury brands.
  • Apply luxury brand management concepts to the luxury hospitality business.

Course highlights

icon_webinar_gold
Insightful exposure to real luxury business practices
icon_chat_gold
Opportunities to network with peers and industry experts
icon_equipment_gold
Diverse learning formats: group projects, workshops, and discussions
icon_zoom_gold
All course materials are accessible online
Syllabus

Syllabus

Course Content

Key facets of luxury brands

Luxury Market Trends

Luxury consumers' motives and behaviors

Developing luxury brand equity

Luxury communication

Luxury Brand Authenticity

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of an on-campus group presentation and an individual essay in response to open questions.

Download Course Details

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

Image

Who should apply?

This course is designed for young supervisors or managers with a minimum of 2-3 years of professional experience:

  • in the luxury industry (e.g. watches, cars, hospitality,  services, etc.);
  • in a related industry and a strong willingness to work in the luxury industry.

Apply Online

Admission Criteria

At least 2 years of relevant professional experience

Bachelor's degree or more than 5 years of professional experience in a hospitality management position

Advanced English level (C1 equivalent), for non-native speakers 

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose Your Intake : 

10 May 2023

Online introduction: 2 May 2023

On-campus course: 10-12 May 2023

Final assessment: 22 May 2023

Enroll

Cost

CHF 1,700

Video

FAQ

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price: CHF 1,700

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

To obtain the Certificate, participants must receive a grade of at least 4.0 on a scale of 1 to 6 based on an individual quiz (30%).