Campus Singapore
Luxury Brand Management
Learn to design and implement successful branding, marketing, and communications initiatives for luxury brands.
Delivery
Campus Singapore
Credentials
Certificate of Achievement
2.5 ECTS / 1.5 US
2.5 ECTS / 1.5 US
Duration
3 days + online introduction + final assessment
Language
English
Price
SGD 2,450
Luxury Brand Management
The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.
Why take this course ?
This course develops specialized knowledge and skills that enable you to:
- Develop and implement innovative, strategic solutions for luxury branding.
- Design marketing and communication strategies for luxury brands.
- Apply luxury brand management concepts to the luxury hospitality business.
Course highlights
Insightful exposure to real luxury business practices
Opportunities to network with peers and industry experts
Diverse learning formats: group projects, workshops, and discussions
All course materials are accessible online
Syllabus
Course Content
1
Introduction
Key facets of luxury brands
2
Trends
Luxury Market Trends
3
Consumers
Luxury consumers' motives and behaviors
4
Equity
Developing luxury brand equity
5
Communication
Luxury communication
6
Brand
Luxury Brand Authenticity
7
Final Assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of an on-campus group presentation and an individual essay in response to open questions.
Certificate of Achievement
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Who should apply?
This course is designed for young supervisors or managers with a minimum of 2-3 years of professional experience:
- in the luxury industry (e.g. watches, cars, hospitality, services, etc.);
- in a related industry and a strong willingness to work in the luxury industry.
Admission Criteria
At least 2 years of relevant professional experience
Bachelor's degree or more than 5 years of professional experience in a hospitality management position
Advanced English level (C1 equivalent), for non-native speakers
Admission Process
The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Deadline
Your application must be received at least one week before the start of the course.
Videos
FAQ
Singapore Student Pass
Foreign students will not need a Student Pass to attend the short course. A short-term visit pass will be sufficient for countries eligible for visas on arrival. Students from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course, students will be able to postpone their participation to a later date.
Price Details
Price: SGD 2’400
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course.
Special Launch Price for Singaporeans and Singapore residents : SGD 1,950
The course fees, payment schedule, and refund policy are detailed in the Student Contract. We remind students that their fees are secured through a Fee Protection Scheme. No tuition fees will be charged before the 7-day cooling period.
Payment methods
Participants will be able to pay via the payment platform Flywire which provides various payment methods, no hidden bank fees and offers favorable exchange rates.
Final Assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of an on-campus group presentation and an individual essay in response to open questions.
Luxury Brand Management
The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.
Overview
Why take this course ?
This course develops specialized knowledge and skills that enable you to:
- Develop and implement innovative, strategic solutions for luxury branding.
- Design marketing and communication strategies for luxury brands.
- Apply luxury brand management concepts to the luxury hospitality business.
Course highlights
Insightful exposure to real luxury business practices
Opportunities to network with peers and industry experts
Diverse learning formats: group projects, workshops, and discussions
All course materials are accessible online
Syllabus
Syllabus
Course Content
1
Introduction
Key facets of luxury brands
2
Trends
Luxury Market Trends
3
Consumers
Luxury consumers' motives and behaviors
4
Equity
Developing luxury brand equity
5
Communication
Luxury communication
6
Brand
Luxury Brand Authenticity
7
Final Assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of an on-campus group presentation and an individual essay in response to open questions.
Certificate of Achievement
Is this course right for me?
Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.
Who Should
Apply
?
Who should apply?
This course is designed for young supervisors or managers with a minimum of 2-3 years of professional experience:
- in the luxury industry (e.g. watches, cars, hospitality, services, etc.);
- in a related industry and a strong willingness to work in the luxury industry.
Apply Online
Admission Criteria
At least 2 years of relevant professional experience
Bachelor's degree or more than 5 years of professional experience in a hospitality management position
Advanced English level (C1 equivalent), for non-native speakers
Admission Process
The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.
Deadline
Your application must be received at least one week before the start of the course.
Video
Videos
Detailed Information
FAQ
Singapore Student Pass
Foreign students will not need a Student Pass to attend the short course. A short-term visit pass will be sufficient for countries eligible for visas on arrival. Students from other countries will need to apply for a visa beforehand. If temporary travel restrictions are in place at the time of the course, students will be able to postpone their participation to a later date.
Price Details
Price: SGD 2’400
The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks, one orientation evening, transportation in the morning and evening from-to the nearest MRT station, front office support for the duration of the course.
Special Launch Price for Singaporeans and Singapore residents : SGD 1,950
The course fees, payment schedule, and refund policy are detailed in the Student Contract. We remind students that their fees are secured through a Fee Protection Scheme. No tuition fees will be charged before the 7-day cooling period.
Payment methods
Participants will be able to pay via the payment platform Flywire which provides various payment methods, no hidden bank fees and offers favorable exchange rates.
Final Assessment
To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of an on-campus group presentation and an individual essay in response to open questions.