Luxury Brand Management

Learn to design and implement successful branding, marketing, and communications initiatives for luxury brands.

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Delivery
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Credentials
Certificate of Achievement
2.5 ECTS / 1.5 US
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Duration
3 days + online introduction + final assessment
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Language
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Price

Luxury Brand Management

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

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Why take this course ?

This course develops specialized knowledge and skills that enable you to: 

  • Develop and implement innovative, strategic solutions for luxury branding.
  • Design marketing and communication strategies for luxury brands.
  • Apply luxury brand management concepts to the luxury hospitality business.

Course highlights

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Insightful exposure to real luxury business practices
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Opportunities to network with peers and industry experts
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Diverse learning formats: group projects, workshops, and discussions
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All course materials are accessible online

Syllabus

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Who should apply?

This course is designed for young supervisors or managers with a minimum of 2-3 years of professional experience:

  • in the luxury industry (e.g. watches, cars, hospitality,  services, etc.);
  • in a related industry and a strong willingness to work in the luxury industry.

Apply Online

Choose Your Intake : 

Luxury Brand Management

The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.