Delivery
Introduction to High Performance Distribution Strategy for Hotels
To create and sustain competitive advantage, one must carefully design, develop, maintain, and manage the distribution channel mix. This course blends theory and practice with current knowledge and industry insights.
Next Date
Credentials
Certificate of Completion
Duration
2 weeks / 4-5 hours per week
Language
Price
Introduction to High Performance Distribution Strategy for Hotels
In this course students go over the building blocks of distribution channel management in the hotel industry. They then explore the unique qualities of a hotel product and the implications on distribution channel management. Finally, students look at the most prominent distribution channels in the market.
Why Take This Course?
- The course is composed of recorded videos, exercises, and readings offering you a solid overview of the current state of the hospitality.
- The content is based on the modules delivered in EHL’s MBA in Hospitality program
Course content
24 Lecture Videos
3 Readings
Learning Journey
Who should apply?
This course is aimed for people who are looking to get a solid understanding of the distribution channels landscape.
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