Campus Lausanne

Discover The General Manager Program

Presenting the "Hospitality General Manager Program," an advanced course designed with great care to equip the upcoming generation of hospitality leaders.
Next Dates

5 February 2024

  • Week 1: From February 5 to 9
  • Week 2: From March 18 to 22
  • Week 3: From October 7 to 11
  • Week 4: From November 18 to 22
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Delivery
Campus Lausanne
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Credentials
Certificate of Completion
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Duration
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Language
English
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Price
CHF 20,000

Hospitality General Manager Program

The "Hospitality General Manager Program" is an exceptional opportunity for ambitious hospitality professionals. This thorough course from the EHL Graduate School is designed to shape the next generation of hospitality leaders by combining traditional theoretical frameworks with advanced data-driven strategies. What makes this executive education program truly unique is its focus on practical experience, ensuring that participants understand the core principles of hospitality and can apply them in real-life situations. This hands-on approach, combined with an emphasis on confidently overcoming industry disruptions, ensures that successful candidates are not only prepared for the current landscape but are also equipped to navigate the ever-changing world of hospitality in the future.

The course is taught by a distinguished faculty of professors, each renowned in their field and teaching at a master's level. This guarantees that participants receive an education that is both academically rigorous and practically invaluable. Additionally, seasoned industry experts are regularly invited to provide firsthand insights, bridging the gap between theory and real-world applications. This harmonious blend of traditional theoretical frameworks, modern strategies, and invaluable expert input puts our program on a pedestal. Participants benefit from a rich, comprehensive education, preparing them to be leaders capable of handling the challenges of today and the uncertainties of tomorrow in the dynamic world of hospitality.

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Why take this course?

  1. Comprehensive Education: Acquire a deep understanding of the hospitality industry, encompassing operations, finance, marketing, HR, and strategic decision-making, preparing students for top managerial roles.
  2. Expertise & Real-World Exposure: Engage with key topics, supplemented by hands-on experiences through EHL's robust industry connections, facilitating practical learning and invaluable networking.
  3. Leadership & Global Competence: Cultivate leadership skills tailored for diverse teams and gain a global perspective essential for multinational operations and cultural nuances.
  4. Career Growth & Trend Awareness: Unlock new career opportunities while staying updated and competitive in the rapidly changing hospitality landscape.

Career perspectives

icon_webinar_gold
Pursue a career as a general manager of hotels, resorts or other hospitality establishments
icon_chat_gold
Pursue roles as operations managers, responsible for managing day-to-day operations within a hotel
icon_equipment_gold
The program provides solid foundations in sales and marketing, making participants well-suited for roles as sales and marketing managers
icon_zoom_gold
Revenue Management roles, being responsible for optimizing room rates, occupancy levels and revenue streams.

Syllabus

Course Content

Module 1: Hospitality Business Models, drivers and trends

Module 2: Distribution and Marketing for Hospitality

Module 1: Customer experience and service excellence

Module 2: Manage Individuals and Teams


Module 1: Operational and financial performance

Module 2: Asset management and real estate investment

Module 1 : Manage Change and Innovation

Module 2: Sustainability management 

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

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Course benefices

  • A curriculum tailored to the unique current challenges and opportunities that hospitality companies face: ensuring the training is directly applicable when participants go back to their jobs. A hands-on and practical approach to learning with site visits, guest speakers and opportunities to work on real-world projects. 100% Experiential learning.
  • Transformation in action: participants learn new skills and implement behavioral changes which can be monitored before, during, and after the program. We guide participants to identify moments that matter in their jobs where they will use their new knowledge and skills to drive change. For companies, there is common work to identify measurable outcomes and evaluate the transformational impact on the organization.
  • Expert faculty and industry collaboration: our program is run by knowledgeable faculty with expertise in the relevant topics and in collaboration with industry professionals to deliver the most recent evidence-based insights and best practices

Admission Criteria

At least 10 years of relevant professional experience, of which 4 in a management position

Bachelor’s degree ideally in management-related fields, other academic areas are accepted if professional experience requirements are met

Advanced English level (C1 equivalent), for non-native speakers

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose Your Intake : 

5 February 2024

  • Week 1: From February 5 to 9
  • Week 2: From March 18 to 22
  • Week 3: From October 7 to 11
  • Week 4: From November 18 to 22
Enroll

Cost

CHF 20,000

FAQ

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price: CHF 20'000

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 20-minute group presentation.

Hospitality General Manager Program

The "Hospitality General Manager Program" is an exceptional opportunity for ambitious hospitality professionals. This thorough course from the EHL Graduate School is designed to shape the next generation of hospitality leaders by combining traditional theoretical frameworks with advanced data-driven strategies. What makes this executive education program truly unique is its focus on practical experience, ensuring that participants understand the core principles of hospitality and can apply them in real-life situations. This hands-on approach, combined with an emphasis on confidently overcoming industry disruptions, ensures that successful candidates are not only prepared for the current landscape but are also equipped to navigate the ever-changing world of hospitality in the future.

The course is taught by a distinguished faculty of professors, each renowned in their field and teaching at a master's level. This guarantees that participants receive an education that is both academically rigorous and practically invaluable. Additionally, seasoned industry experts are regularly invited to provide firsthand insights, bridging the gap between theory and real-world applications. This harmonious blend of traditional theoretical frameworks, modern strategies, and invaluable expert input puts our program on a pedestal. Participants benefit from a rich, comprehensive education, preparing them to be leaders capable of handling the challenges of today and the uncertainties of tomorrow in the dynamic world of hospitality.

Overview
Image

Why take this course?

  1. Comprehensive Education: Acquire a deep understanding of the hospitality industry, encompassing operations, finance, marketing, HR, and strategic decision-making, preparing students for top managerial roles.
  2. Expertise & Real-World Exposure: Engage with key topics, supplemented by hands-on experiences through EHL's robust industry connections, facilitating practical learning and invaluable networking.
  3. Leadership & Global Competence: Cultivate leadership skills tailored for diverse teams and gain a global perspective essential for multinational operations and cultural nuances.
  4. Career Growth & Trend Awareness: Unlock new career opportunities while staying updated and competitive in the rapidly changing hospitality landscape.

Career perspectives

icon_webinar_gold
Pursue a career as a general manager of hotels, resorts or other hospitality establishments
icon_chat_gold
Pursue roles as operations managers, responsible for managing day-to-day operations within a hotel
icon_equipment_gold
The program provides solid foundations in sales and marketing, making participants well-suited for roles as sales and marketing managers
icon_zoom_gold
Revenue Management roles, being responsible for optimizing room rates, occupancy levels and revenue streams.
Syllabus

Syllabus

Course Content

Module 1: Hospitality Business Models, drivers and trends

Module 2: Distribution and Marketing for Hospitality

Module 1: Customer experience and service excellence

Module 2: Manage Individuals and Teams


Module 1: Operational and financial performance

Module 2: Asset management and real estate investment

Module 1 : Manage Change and Innovation

Module 2: Sustainability management 

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

Image

Course benefices

  • A curriculum tailored to the unique current challenges and opportunities that hospitality companies face: ensuring the training is directly applicable when participants go back to their jobs. A hands-on and practical approach to learning with site visits, guest speakers and opportunities to work on real-world projects. 100% Experiential learning.
  • Transformation in action: participants learn new skills and implement behavioral changes which can be monitored before, during, and after the program. We guide participants to identify moments that matter in their jobs where they will use their new knowledge and skills to drive change. For companies, there is common work to identify measurable outcomes and evaluate the transformational impact on the organization.
  • Expert faculty and industry collaboration: our program is run by knowledgeable faculty with expertise in the relevant topics and in collaboration with industry professionals to deliver the most recent evidence-based insights and best practices

Apply Online

Admission Criteria

At least 10 years of relevant professional experience, of which 4 in a management position

Bachelor’s degree ideally in management-related fields, other academic areas are accepted if professional experience requirements are met

Advanced English level (C1 equivalent), for non-native speakers

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose Your Intake : 

5 February 2024

  • Week 1: From February 5 to 9
  • Week 2: From March 18 to 22
  • Week 3: From October 7 to 11
  • Week 4: From November 18 to 22
Enroll

Cost

CHF 20,000

FAQ

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price: CHF 20'000

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 20-minute group presentation.