Online
Driving Hotel Revenues
Learn to construct and defend a practical marketing and revenue management plan, aligned to your organization.
Next Dates
3 April 2023
11 September 2023
Delivery
Online
Credentials
3x Certificate of Completion
Duration
15 weeks, 8 hours per week
Language
English
Price
CHF 5,940
Hotel Revenue Online Courses
In this online course, you will develop a comprehensive knowledge base related to three key areas of hospitality sales and marketing. Rooted in theory and research, you will see how industry experts apply this knowledge in different contexts. You will then be able to apply this into your own professional context to support hotel sales and marketing efforts at different levels of the business.
Course advantages
- Learning facilitators available for participant support
- 100% online, self-paced, accessible whenever and wherever
- Certificate of Completion delivered by EHL Hospitality Business School
- Course content from EHL's MBA in Hospitality program
Course highlights
185 vidéos
43 Executives Interview
23 Interactive Exercice
40 Reading & Case Studies
Syllabus
15 weeks of online courses
1
High Performance Distribution Strategy for Hotels
Understanding the distribution channels landscape
- Fundamentals of distribution & hotel distribution
- Individual distribution channel profile
Distribution channel management insights and best practices
- Distribution channel management
- Channel partners
- Direct booking
- Direct sales
Distribution channel performance audit
- Channel performance fundamentals
Distribution channel challenges
- Hotel distribution: challenges and solutions
- Hotel distribution: opportunities
Final assessment
- The final assessment evaluates the content learned in the previous four weeks. The assessment in can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
2
Revenue Management for Market Leaders
Revenue management fundamentals
- The revenue management game
- The principals of revenue management
Pricing strategy
- Prisoner’s dilemma
- Game theory and best rate guarantee
- Price discrimination
- Rate fence
Forecasting
- Demand management
- Unconstrained demand vs. constrained demand
- Booking curve and pickup forecasting
- Forecasting methods
- Error measurement
Overbooking
- Introduction
- Overbooking policy
Inventory allocation and capacity control
- The basics of inventory allocation
- Expected marginal revenue
- Nested reservation system
- Protected level vs. booking limit
- Group management
Revenue management implementation
- Key performance indicators (KPIs)
- Revenue management systems (RMS)
Total revenue management
- Big data analytics
- Data Visualization
Final assessment
- The final assessment evaluates the content learned in the previous four weeks. The assessment in can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
3
Successful Hotel Digital Marketing and Social Media Strategies
Seeing the big picture of digital marketing
- Digital marketing fundamentals
- Customer-focused digital marketing
Building a strong brand with content marketing
- Content marketing
- Different types of online media
- Build an engaging Brand.com
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Branding: the science of storytelling
Social media, user-generated content, and digital performance
- Developing customer engagement on social media
- Listen in to your target market
- Transforming big data into smart data
- Multi-channel attribution models
Digital Marketing challenges and what’s next
- Insights from hospitality executives
Final assessment
- The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
3x Certificate of Completion
Is this course right for me?
A Program Advisor will get back to you with feedback or suggestions.
Who should apply?
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn how to drive hotel revenues.
Admission Criteria
There are no admission requirements to enroll to this course.
Admission Process
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
Deadline
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
Videos
FAQ
Payment methods
EHL uses the payment platform Flywire, which provides various payment methods, has no hidden bank fees, and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.
Course structure
The 15-week course is a bundle of three individual 5-week courses. Each individual course is structured as following:
- four weeks of course content
- one week for the final assessment
The advantage of signing up to a the bundle of three courses is the 10% discount, already applied (CHF 5,940 instead of CHF 6,600)
Course content
The course is composed of recorded videos, interactive exercises, case studies and executive interviews.
The content is based on the modules delivered in EHL’s MBA in Hospitality program.
Final assessment
At the end of each 5-week course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion.
Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.
To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.
Retakes
Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.
Connecting to the platform
A couple of days before the start of the course, participants will receive their credentials by email and will be required to first change their password before being able to join our learning platform Moodle.
Three certificates of completion
A certificate of completion, delivered by EHL, can be obtained at the end of each 5-week course, providing each final assessment is successfully passed.
Each certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant.
If a final assessment is failed, no certificate or document related to that course is delivered. Each course is independent from one another; failing a final assessment on one course has no implication on the other courses.
AEHL member discount
AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form.
Please note this course already has a 10% discount applied. For full details about, please check the EHL Alumni Connect platform.
Upgrade to an MBA in Hospitality
The course content leverages the content of EHL's MBA in Hospitality program. Participants who have enrolled and paid for a 15-week online course, and who wish to join the MBA program, will get a discount on the MBA tuition and fees. In order to join the MBA program, participants must go through an application process.
Hotel Revenue Online Courses
In this online course, you will develop a comprehensive knowledge base related to three key areas of hospitality sales and marketing. Rooted in theory and research, you will see how industry experts apply this knowledge in different contexts. You will then be able to apply this into your own professional context to support hotel sales and marketing efforts at different levels of the business.
Overview
Course advantages
- Learning facilitators available for participant support
- 100% online, self-paced, accessible whenever and wherever
- Certificate of Completion delivered by EHL Hospitality Business School
- Course content from EHL's MBA in Hospitality program
Course highlights
185 vidéos
43 Executives Interview
23 Interactive Exercice
40 Reading & Case Studies
Syllabus
Syllabus
15 weeks of online courses
1
High Performance Distribution Strategy for Hotels
Understanding the distribution channels landscape
- Fundamentals of distribution & hotel distribution
- Individual distribution channel profile
Distribution channel management insights and best practices
- Distribution channel management
- Channel partners
- Direct booking
- Direct sales
Distribution channel performance audit
- Channel performance fundamentals
Distribution channel challenges
- Hotel distribution: challenges and solutions
- Hotel distribution: opportunities
Final assessment
- The final assessment evaluates the content learned in the previous four weeks. The assessment in can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
2
Revenue Management for Market Leaders
Revenue management fundamentals
- The revenue management game
- The principals of revenue management
Pricing strategy
- Prisoner’s dilemma
- Game theory and best rate guarantee
- Price discrimination
- Rate fence
Forecasting
- Demand management
- Unconstrained demand vs. constrained demand
- Booking curve and pickup forecasting
- Forecasting methods
- Error measurement
Overbooking
- Introduction
- Overbooking policy
Inventory allocation and capacity control
- The basics of inventory allocation
- Expected marginal revenue
- Nested reservation system
- Protected level vs. booking limit
- Group management
Revenue management implementation
- Key performance indicators (KPIs)
- Revenue management systems (RMS)
Total revenue management
- Big data analytics
- Data Visualization
Final assessment
- The final assessment evaluates the content learned in the previous four weeks. The assessment in can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
3
Successful Hotel Digital Marketing and Social Media Strategies
Seeing the big picture of digital marketing
- Digital marketing fundamentals
- Customer-focused digital marketing
Building a strong brand with content marketing
- Content marketing
- Different types of online media
- Build an engaging Brand.com
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Branding: the science of storytelling
Social media, user-generated content, and digital performance
- Developing customer engagement on social media
- Listen in to your target market
- Transforming big data into smart data
- Multi-channel attribution models
Digital Marketing challenges and what’s next
- Insights from hospitality executives
Final assessment
- The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
3x Certificate of Completion
Is this course right for me?
A Program Advisor will get back to you with feedback or suggestions.
Who Should
Apply
?
Who should apply?
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn how to drive hotel revenues.
Apply Online
Admission Criteria
There are no admission requirements to enroll to this course.
Admission Process
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
Deadline
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
Videos
Videos
Detailed Information
FAQ
Payment methods
EHL uses the payment platform Flywire, which provides various payment methods, has no hidden bank fees, and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.
Course structure
The 15-week course is a bundle of three individual 5-week courses. Each individual course is structured as following:
- four weeks of course content
- one week for the final assessment
The advantage of signing up to a the bundle of three courses is the 10% discount, already applied (CHF 5,940 instead of CHF 6,600)
Course content
The course is composed of recorded videos, interactive exercises, case studies and executive interviews.
The content is based on the modules delivered in EHL’s MBA in Hospitality program.
Final assessment
At the end of each 5-week course, participants are required to take a final assessment. Upon successfully passing the assessment, participants get a certificate of completion.
Depending on the course, the assessment may range from multiple choice quizzes (MCQ), where only one answer is correct, to more open response evaluations, like a case study.
To successfully pass the assessment, participants must get a minimum of 60% of the total points available. You can either PASS or FAIL a certificate, no numerical grades will be officially reflected in the certificate.
Retakes
Retakes are not available at the end of a program if you fail the final assessment. If you wish to retake the final assessment, you need to re-enroll for the next available session.
Connecting to the platform
A couple of days before the start of the course, participants will receive their credentials by email and will be required to first change their password before being able to join our learning platform Moodle.
Three certificates of completion
A certificate of completion, delivered by EHL, can be obtained at the end of each 5-week course, providing each final assessment is successfully passed.
Each certificate of completion is delivered electronically (secured pdf) with a unique ID associated to the participant.
If a final assessment is failed, no certificate or document related to that course is delivered. Each course is independent from one another; failing a final assessment on one course has no implication on the other courses.
AEHL member discount
AEHL members are entitled to the alumni discount. To benefit from the discount, participants must enter their AEHL number in the discount field in the enrollment form.
Please note this course already has a 10% discount applied. For full details about, please check the EHL Alumni Connect platform.
Upgrade to an MBA in Hospitality
The course content leverages the content of EHL's MBA in Hospitality program. Participants who have enrolled and paid for a 15-week online course, and who wish to join the MBA program, will get a discount on the MBA tuition and fees. In order to join the MBA program, participants must go through an application process.