Campus Lausanne

Designing Hotel and Restaurant Concepts

Gain a deep understanding of hospitality concepts and learn how to create new ones.

Next Dates

22 March 2023

Online introduction: 10 March 2023

On-campus course: 22-24 March 2023

Final assessment: 11 April 2023

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Delivery
Campus Lausanne
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Credentials
Certificate of Achievement
2.5 ECTS / 1.5 US
Duration Icon
Duration
3 days + online introduction + final assessment
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Language
English
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Price
CHF 1,700

Designing Hotel and Restaurant Concepts

To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality. At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”. This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.

Image

Why take this course ?

This course develops specialized knowledge and skills that enable you to

  • Design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
  • Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept. 

Course highlights

icon_webinar_gold
Insightful guest speakers who launched fresh hospitality concepts
icon_chat_gold
Opportunities to network with other participants and guest speakers
icon_equipment_gold
Interactive learning: teamwork, workshops, and discussions with industry experts
icon_zoom_gold
All course material accessible through an online Learning Management System

Syllabus

Course Content

History, role and evolution of hotel and F&B concepts

Hospitality concept framework

Target segments & community building

Brand story canvas

Zoning, customer flow, interior design

Offering and digitalization

Visual identity, creative content, communication channels

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation

Download Course Details

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

Image

Who should apply?

This course is ideally designed for entrepreneurs, hotel professionals, and people working in private clubs, F&B groups or hospitality-related businesses, such as:

  • Managers in an F&B or hospitality business
  • Current or aspiring business owners & entrepreneurs
  • Marketing & communications managers

Admission Criteria

At least 2 years of professional experience in F&B or Hospitality

Bachelor's degree or more than 5 years professional experience in a hospitality management position

English proficiency equivalent to C1 for non-natives

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose Your Intake : 

22 March 2023

Online introduction: 10 March 2023

On-campus course: 22-24 March 2023

Final assessment: 11 April 2023

Enroll

Cost

CHF 1,700

FAQ

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price: CHF 1,700

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation.

Designing Hotel and Restaurant Concepts

To unlock new areas of growth, hospitality entrepreneurs and managers around the world are launching new concepts that break with conventions. From a Japanese hotel that doubles as a fashion label to a Parisian Café that produces its own music, these concepts are blurring the lines between media, retail, and hospitality. At the same time, technology, consumer behaviors, and deregulation are also forcing hoteliers, restaurateurs, and service providers to review the fundamentals of their value proposition and go beyond their traditional role as a provider of “places to sleep and eat”. This is a time of great opportunity for hospitality and F&B businesses, and this course will help you understand these opportunities and seize them with a confident hand, allowing you to create and implement successful new concepts for existing businesses or new ventures.

Overview
Image

Why take this course ?

This course develops specialized knowledge and skills that enable you to

  • Design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
  • Understand how existing hotels, restaurants, cafés, bars, and private clubs can be turned around with a strong concept. 

Course highlights

icon_webinar_gold
Insightful guest speakers who launched fresh hospitality concepts
icon_chat_gold
Opportunities to network with other participants and guest speakers
icon_equipment_gold
Interactive learning: teamwork, workshops, and discussions with industry experts
icon_zoom_gold
All course material accessible through an online Learning Management System
Syllabus

Syllabus

Course Content

History, role and evolution of hotel and F&B concepts

Hospitality concept framework

Target segments & community building

Brand story canvas

Zoning, customer flow, interior design

Offering and digitalization

Visual identity, creative content, communication channels

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation

Download Course Details

Is this course right for me?

Send us your profile details and a Program Advisor will get back to you with a feedback of which courses should be best suited for you.

Image

Who should apply?

This course is ideally designed for entrepreneurs, hotel professionals, and people working in private clubs, F&B groups or hospitality-related businesses, such as:

  • Managers in an F&B or hospitality business
  • Current or aspiring business owners & entrepreneurs
  • Marketing & communications managers

Apply Online

Admission Criteria

At least 2 years of professional experience in F&B or Hospitality

Bachelor's degree or more than 5 years professional experience in a hospitality management position

English proficiency equivalent to C1 for non-natives

Admission Process

The admissions team will review your submitted application to ensure your qualifications are met before confirming enrollment. If needed, the team will organize a short phone interview with you. Once accepted, you will receive a student contract to sign and be invited to settle the amount online.

Deadline

Your application must be received at least one week before the start of the course.

Apply Online

Choose Your Intake : 

22 March 2023

Online introduction: 10 March 2023

On-campus course: 22-24 March 2023

Final assessment: 11 April 2023

Enroll

Cost

CHF 1,700

Video

FAQ

A Student Visa is not required for this course. However, participants who are coming from countries outside of the EU/EEA zone may require a Schengen visa to enter Switzerland. 

Price: CHF 1,700

The price includes the tuition fee, access to learning material, reference book, lunches and coffee breaks.

Participants will be able to pay via the payment platform Flywire, which provides various payment methods, no hidden bank fees, and offers favorable exchange rates.

To obtain the certificate of achievement, participants must successfully pass the final assessment which is composed of a 15-min individual quiz and a 30-min hospitality concept group presentation.