The hospitality industry is a cyclical business characterized by imbalances between supply and demand. Dealing with sudden situations of growth, stagnation and decline present organizational challenges that demand flexible managerial skills and competences.
Managing Underperforming Properties
Introduction to underperformance
The blinded stage
The inaction stage
The faulty action stage
The crisis stage
Turnaround fundamentals
Manage and implement turnarounds
Leadership challenges in the crisis stage
The corporate dissolution stage
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
Foundations of Innovation
Characteristics of innovations
Sensing innovation opportunities
Product, Service & Process Innovation
Three archetypes of innovation
Between open and close innovation
Novel approaches to innovation
The Business Model
What is a business model & why do we care?
Business models in the hospitality industry – evolution over time
Business model innovation
Evaluating the strategic potential of a business model
The Entrepreneur
Am I an entrepreneur? Process view of entrepreneurship
Thinking like an innovator/entrepreneur?
Cognitive challenges when aiming for innovation
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
Economic fundamentals
Introduction to Micro economics
The Hospitality Industry
Microeconomics and the hospitality industry
Price discrimination
Game theory
Asymmetric information
Two sided-markets
Macroeconomics and the hospitality industry
Good markets and Fiscal Policy
Financial markets and Monetary Policy
Empirical analysis
Empirical analysis
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
A Program Advisor will get back to you with feedback or suggestions.
This course is designed for hospitality professionals, hotel owners, consultants, economists and any professional wishing to enter the hospitality industry to update their skills and learn about hotel business cycles, micro- and macro-economics.
There are no admission requirements to enroll to this course.
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
EHL uses the payment platform Flywire, which provides various payment methods, has no hidden bank fees, and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.
The hospitality industry is a cyclical business characterized by imbalances between supply and demand. Dealing with sudden situations of growth, stagnation and decline present organizational challenges that demand flexible managerial skills and competences.
Managing Underperforming Properties
Introduction to underperformance
The blinded stage
The inaction stage
The faulty action stage
The crisis stage
Turnaround fundamentals
Manage and implement turnarounds
Leadership challenges in the crisis stage
The corporate dissolution stage
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
Foundations of Innovation
Characteristics of innovations
Sensing innovation opportunities
Product, Service & Process Innovation
Three archetypes of innovation
Between open and close innovation
Novel approaches to innovation
The Business Model
What is a business model & why do we care?
Business models in the hospitality industry – evolution over time
Business model innovation
Evaluating the strategic potential of a business model
The Entrepreneur
Am I an entrepreneur? Process view of entrepreneurship
Thinking like an innovator/entrepreneur?
Cognitive challenges when aiming for innovation
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
Economic fundamentals
Introduction to Micro economics
The Hospitality Industry
Microeconomics and the hospitality industry
Price discrimination
Game theory
Asymmetric information
Two sided-markets
Macroeconomics and the hospitality industry
Good markets and Fiscal Policy
Financial markets and Monetary Policy
Empirical analysis
Empirical analysis
Final assessment
The final assessment evaluates the content learned in the previous four weeks. The assessment can range from multiple choice quizzes (MCQ) to more open response evaluations, like a case study.
A Program Advisor will get back to you with feedback or suggestions.
This course is designed for hospitality professionals, hotel owners, consultants, economists and any professional wishing to enter the hospitality industry to update their skills and learn about hotel business cycles, micro- and macro-economics.
There are no admission requirements to enroll to this course.
To enroll, choose the desired intake and fill in your personal details. You will receive an email with the payment link. You are accepted in the course only upon receipt of payment.
We must receive payment at least five days before the start of the course. Late enrollments can be accepted on a case-by-case basis.
EHL uses the payment platform Flywire, which provides various payment methods, has no hidden bank fees, and offers favorable exchange rates. The link to the payment platform will be provide after the enrollment form.